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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« Who sets your agenda? | Main | Raising the bar »

Training wheels

I think the reason you don't see a lot of kids on unicycles is that they don't come with training wheels.

[in the old days, I would have stopped there, making my point enigmatically]

Alas, most products that are hoping for growth in new markets forget to offer training wheels as well. Things like goji berries, Linux, tattoo parlors and yes, book publishers.

Unicycle training wheels wouldn't even be that hard to do. Neither would a free sample pack of goji berries at the checkout.

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Listed below are links to weblogs that reference Training wheels:

» Web 2.0 : démocratiser des outils d'early adopters / innovateurs from Carl Hallard
Un post de plus de Mr.Godin. Je devrais arrêter de poster sur ses posts...Mais leur simplicité est tellement précise et claire... Seth Godin soulève ici un problème dont j'ai parlé à mon dernier jury : la démocratisation de MAGNIFIQUES outils, [Read More]

» Web 2.0, the next step : democratisating early adopters / innovators' tools from Carl Hallard in English
Once again it all comes from a Seth Godin's post. I should stop making posts about his posts...Their simplicity is really acurate... (i think)And i don't post really often on the english version of my blog (i didn't really had [Read More]

» Training Wheels Redux from bizsolutionsplus
Seth Godin provides keen insight into one of business's most-ignored challenges--brand, product and service education: The training wheels of commercial consumer information. I spent four years at the Starbucks Support Center in Seattle. During that ti... [Read More]

» The future of computing privacy ends with an "X" from Spamroll
And the future is reserved for the minority. In the wake of the Windows Genuine Advantage "issue," Peter Cullen, Microsoft's chief privacy strategist speaks out. Slashdotters are throwing the bullshit flag over it, calling for companies to take the UNI... [Read More]

» Training wheels for social media from Blogging Me Blogging You
Seth has a great post today on brand, product and service education neatly packaged through the metaphor of training wheels. He uses Linux and Goji berries as examples of compelling stories that weren’t released with the proper “training wheels” ... [Read More]

» Software Training Wheels from shiftMode
Im not a user interface designer, maybe I should be as I always seem to have strong opinions about it. I always push the idea of allowing users to grow within an interface. New users have a way to learn the interface within interface itself. As ... [Read More]

» Free Samples are like Training Wheels from MLM - Network Marketing Blog
Seth Godin uses goji berries as an example here but the same can be said for Network Marketing products... Seth Godin: I think the reason you don't see a lot of kids on unicycles is that they don't come with [Read More]

» Training Wheels for Consumers from Results Revolution - Getting Real Marketing Results for Small Business
When did customer education become a member of the list of lost marketing arts? I have to take a break from my tourism marketing abuse rants to share this perfect insight from Seth Godin. He says it all with perfect [Read More]

« Who sets your agenda? | Main | Raising the bar »