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« Who sets your agenda? | Blog Home | Raising the bar »

Training wheels

I think the reason you don't see a lot of kids on unicycles is that they don't come with training wheels.

[in the old days, I would have stopped there, making my point enigmatically]

Alas, most products that are hoping for growth in new markets forget to offer training wheels as well. Things like goji berries, Linux, tattoo parlors and yes, book publishers.

Unicycle training wheels wouldn't even be that hard to do. Neither would a free sample pack of goji berries at the checkout.

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Listed below are links to weblogs that reference Training wheels:

» Web 2.0 : démocratiser des outils d'early adopters / innovateurs from Carl Hallard
Un post de plus de Mr.Godin. Je devrais arrêter de poster sur ses posts...Mais leur simplicité est tellement précise et claire... Seth Godin soulève ici un problème dont j'ai parlé à mon dernier jury : la démocratisation de MAGNIFIQUES outils, [Read More]

» Web 2.0, the next step : democratisating early adopters / innovators' tools from Carl Hallard in English
Once again it all comes from a Seth Godin's post. I should stop making posts about his posts...Their simplicity is really acurate... (i think)And i don't post really often on the english version of my blog (i didn't really had [Read More]

» Training Wheels Redux from bizsolutionsplus
Seth Godin provides keen insight into one of business's most-ignored challenges--brand, product and service education: The training wheels of commercial consumer information. I spent four years at the Starbucks Support Center in Seattle. During that ti... [Read More]

» The future of computing privacy ends with an "X" from Spamroll
And the future is reserved for the minority. In the wake of the Windows Genuine Advantage "issue," Peter Cullen, Microsoft's chief privacy strategist speaks out. Slashdotters are throwing the bullshit flag over it, calling for companies to take the UNI... [Read More]

» Training wheels for social media from Blogging Me Blogging You
Seth has a great post today on brand, product and service education neatly packaged through the metaphor of training wheels. He uses Linux and Goji berries as examples of compelling stories that weren’t released with the proper “training wheels” ... [Read More]

» Software Training Wheels from shiftMode
Im not a user interface designer, maybe I should be as I always seem to have strong opinions about it. I always push the idea of allowing users to grow within an interface. New users have a way to learn the interface within interface itself. As ... [Read More]

» Free Samples are like Training Wheels from MLM - Network Marketing Blog
Seth Godin uses goji berries as an example here but the same can be said for Network Marketing products... Seth Godin: I think the reason you don't see a lot of kids on unicycles is that they don't come with [Read More]

» Training Wheels for Consumers from Results Revolution - Getting Real Marketing Results for Small Business
When did customer education become a member of the list of lost marketing arts? I have to take a break from my tourism marketing abuse rants to share this perfect insight from Seth Godin. He says it all with perfect [Read More]

« Who sets your agenda? | Blog Home | Raising the bar »