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« Belief | Main | Dreams »

Yes, but how do you search for that?

Over the last four years, search has changed the way we interact with the world. Just like you can't remember what life was like before email, you're probably having trouble remembering what you did before Google became a verb.

It's easy to believe that search is mature, and the next big thing is going to be somewhere else. Actually, we're about 5% done.

Example: What if I want to find a place to take 6 friends for a midweek retreat, near a lake, within an hour of my house. I know when I want to do it, I know about how much I want to spend, but I don't know where. I don't know if I want a private house for rent, or a condo or a hotel. I don't know if it's in Massachussets or New Jersey.

This is actually the way many people plan a trip like this one. If I do perhaps 75 online searches, I'll start getting close to what I want.

Or what if I want to have a business meeting in Los Angeles in September. I know how many people, and approximately where the venue needs to be, but that's it. It doesn't matter a lot if it's a private loft, a hotel or a restaurant. Gigs like this get planned all the time.

Or what if I need a new CRM system for my office...

If you're a seller of that sort of accomodation, you'd love to know about me, no doubt.

So, how do we find each other?

No website is going to be able to aggregate all of the providers if it requires either a payment or incremental effort--it's just unreasonable to expect that you'll get the entire universe in any category to affirmatively sign up for something. It needs to be more passive than that. But it also needs to be incredibly intelligent to sort the junk from the good stuff.

So far, the most ubiquitous solution is Craig's List, and while it's a miracle, it's not the answer.

How do you use search to introduce the right buyers to the right sellers when it's not a frequent transaction of a commodity? I have no clue.

I'm betting someone is going to figure it out.

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Listed below are links to weblogs that reference Yes, but how do you search for that?:

» Seth has a question from vowe dot net
Seth Godin, marketing guru, states that search has changed the way we interact with the world. He asks us now: How do you use search to introduce the right buyers to the right sellers when it's not a frequent transaction of a commodity? I have no clue.... [Read More]

» Getting Folks Together from Another Blogger
Seth Godin tackles an issue yet to be solved by internet search: How do you use search to introduce the right buyers to the right sellers when its not a frequent transaction of a commodity? Its a good question, not currentl... [Read More]

» Search Engine Strategies: Providing Results that Matter from The Messaging Times
SETH GODIN POSITS some practical search engine strategies in a quest to help Internet users to find what they really need. He is right to deflate the current state of search. Sure, wed be lost without it. I certainly would. But it does, in its c... [Read More]

» Godin aks "Are You Waiting For Your Cat to Bark?" from A Day in the Life of a Persuasion Architect
How do you use search to introduce the right buyers to the right sellers when it's not a frequent transaction of a commodity? The responsibility is the sellers! . We invented Persuasion Architecture to present the answers the buyer seeks. [Read More]

» Wikis Within the Enterprise from The Workplace Blog
The promise of wikis within the enterprise has been much touted. For example take a look at this "Hands On: Why you need a wiki" article. There are at least two areas worth mentioning that might still be needed however: One has to do with search (cf. S... [Read More]

» Seth Godin: What search does not answer from Shalin Jain's Little Red Couch
If I do perhaps 75 online searches, Ill start getting close to what I want. Information which is ever-changing for instance which restaurant, where to have re-union meet-ups etc. is something web search engines cannot track and th... [Read More]

» The next level of online search? from Much Ado About Marketing
Just when you thought turning Google into a verb would just about cover everything, Seth has taken the time to present the next big challenge for search engine technology and, by extension, the next level of social marketing. [Read More]

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From Seth Godin How do you use search to introduce the right buyers to the right sellers when its not a frequent transaction of a commodity? I have no clue. A question at the heart of the intention economy. Some think they have the answer, but I... [Read More]

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Last month, Seth Godin was looking for an easy way to find a place to take his 6 friends for a midweek retreat, near a lake, within an hour of his house? In response, I wrote about developments in Search 2.0 and offered some suggestions about how searc... [Read More]

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