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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« The Riddler | Main | Two things you can say »

Living under a rock

First lesson from a short visit to JFK today:

Regardless of what you think of the timing or the efficacy of the ban on liquids on airplanes, certainly you'd know about it, right? I mean, if you were scheduled to take a plane in the next few days, how could you not know about it? And then, once you got to the airport, passing the big signs on the doors of the terminal, passing the big garbage cans, passing the person at security reminding you, then, certainly, you'd know, right?

Of course not.

I saw, at the last stage of security, the TSA guys grabbing dozens of bottles of Gatorade, gel, etc., out of people's bags. Not here and there, but gallons.

Never underestimate the ability of the public to ignore you. They can and they will.

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Listed below are links to weblogs that reference Living under a rock:

» Ignoranz from weblog
Der wirklich brilliante Marketingmann Seth Godin (man schaue sich mal diese Videos an: "All marketers are liars", "The big moo" und "Seth Godin at Gel 2006") gibt in seinem Blog immer wieder sehr gute Tipps, die er häufig mit Alltagssituationen "illustrie [Read More]

» Living under a rock from StarMaker Jason
When is the last time you spent a solid hour calling your book of business? Used Floyd's Referral Lead Generator? Reminded them of your Brand Promise? Are you letting your public ingore you? Seth Godin made a great point this [Read More]

» The Airline Liquid Ban and Marketing to the Masses from ataridemocrat
Over the past few days a massive PR campaign has taken place to alert travelers to the new ban on liquids in carry-on luggage. The new security measures are on all the major news networks, the front page of every newspaper, plastered around every airp... [Read More]

» Get to the point quickly! from Boris Yankov
As a microISV you most likely create your web sites yourself (and even design them yourself). You want your pages to be very persuasive and irresistible, so that your visitors jump to the order page without much hesitation. In trying to persuade web s... [Read More]

« The Riddler | Main | Two things you can say »