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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Why are we discussing this now? | Main | The triumph of the banal »

Lotions and Potions

What's worth more, a daily skin tightening cream that makes a patient feel firm and supple and thin, or a tummy tuck that actually makes a patient thin?

What's more more, a KPMG study, performed by 30 analysts, that demonstrates a plant must be closed, or an organizational pscyhologist spending time with the management team so that they gain enough confidence and communication skills that they actually grow the business?

What's worth more, a divorce lawyer (who creates something permanent) or a mediator, who sometimes saves a relationship?

Are placebos worth more than surgery? Is an inspirational management book worth more than a Wall Street banker?

I was talking with a plastic surgeon over dinner, and the chasm couldn't have been more clear. Western medicine is arranged around the permanent, the measurable, the knife. Yet people, many of them anyway, would rather spend money on the potion or the lotion that somehow promises a more magical solution.

Until robots on the factory floor get a checkbook, we're still going to be busy selling to people, not machines. And people care a lot more about first impressions and psychological satisfaction than they care to admit.

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Listed below are links to weblogs that reference Lotions and Potions:

» Why people buy? from eBusiness.Life.Passion
I was reading Seth's blog today, and read his lotion and potions blog (see below), and it reminded me of that rather useful expression: People buy with emotion and justify with fact. [Read More]

» How Do We REALLY Make Decisions? from Manage To Change
Picking up where we left off yesterday: Are David Maister’s, Bob Sutton’s, and Michael Lovaglia’s views in conflict? I believe they are different perspectives of the same situation. Sutton seems to be describing how he feels decisions SHOULD be made [Read More]

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« Why are we discussing this now? | Main | The triumph of the banal »