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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Patagonia's choice | Main | When bureaucracies become single minded »

Palinode

Peter points us to today's A.Word.A.Day

"palinode (PAL-uh-noad) noun

A poem in which the author retracts something said in an earlier poem.

[The illustrator and humorist Gelett Burgess (1866-1951) once wrote a
poem called The Purple Cow:

I never saw a purple cow,
I never hope to see one;
But I can tell you, anyhow,
I'd rather see than be one.

The poem became so popular and he became so closely linked with this single
quatrain he later wrote a palinode:

Confession: and a Portrait, Too,
Upon a Background that I Rue!

   Oh, yes, I wrote 'The Purple Cow,'
   I'm sorry now I wrote it!
   But I can tell you anyhow,
   I'll kill you if you quote it.

[It was the same Burgess who coined the word blurb.]

I think there's a lot to be said for retractions. Retractions let your marketing (and your entire organization) move forward even after you've made a mistake. We're too slow to admit that we were wrong sometimes.

PS, feel free to quote my Purple Cow if you like. No harm done.

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» The Purple Cow from The DIP Shtick
I never saw a purple cow, I never hope to see one; But I can tell you, anyhow, Id rather see than be one. [Gelett Burgess (1866-1951)] One of the best practices, in business and in life, is to admit when you have messed up and move on. Seth God... [Read More]

« Patagonia's choice | Main | When bureaucracies become single minded »