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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




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« What does the long tail look like? | Main | Palinode »

Patagonia's choice

The best stereo speakers don't sell very well at retail. That's because making a speaker that sounds good in the store (and is easy to sell) isn't the same thing as making one that's great to live with for years.

Same thing is true with restaurant food, chinos, vegetables (orange oranges are easier to sell than greenish ones), cars and even workman's comp policies. There's a difference between shelf appeal and the long run.

Patagonia has changed the line up of clothes they make (fewer models, changed less often) and the materials they use (organic cotton, costs more) so that they are sacrificing shelf appeal for a story and for long-term performance. It doesn't always work, but it's always a choice you face. No, they're not mutually exclusive (at least not always), but there are always tradeoffs.

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Listed below are links to weblogs that reference Patagonia's choice:

» shelf appeal vs long run appeal from WebMetricsGuru
Decisions about who to sell to - but also what to offer; there's a difference between shelf appeal and the long runappeal, according to Seth Godin. I know that's true about Art but I wonder if that's true about Web... [Read More]

» Links Du Jour 8-29-06 from Strategic Name Development Product Naming Blog
RIM could learn from Apple - I recently wrote about the dispute between Creative and Apple that led to Appleā€™s payout of $100 million to Creative for patent and trademark infringements. The Blackberry Cool blog led me to a great article on TheStreet.co... [Read More]

« What does the long tail look like? | Main | Palinode »