Don't Miss a Thing
Free Updates by Email

Enter your email address


preview  |  powered by FeedBlitz

RSS Feeds

Share |

Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google


WWW SETH'S BLOG


altmba

SETH'S BOOKS

Seth Godin has written 18 bestsellers that have been translated into 35 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

alt.mba

altMBA

An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.

ONLINE:

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« The Pre-Steal | Main | Quick lingo »

Reflexology

Ask Anna Wintour what makes a good article for Vogue, and she'll answer you in a heartbeat. She won't think about it or consider the question carefully... she just knows, by reflex.

A few years ago, Cubby Broccoli figured out the formula for how to make a James Bond movie. Once he confirmed he had something that worked, the formula became a reflex for him and his team.

Of course, it's not just media reflexes. Ask a scientist a question and her reflex is to give you an answer that relies on her area of specialty. Sort of that, "if all you have is a hammer, everything looks like a nail..." thing.

One web designer I know loves rollovers. Another abhors them. By reflex, when solving a design problem, they go with their strength. Every time.

There are macro-reflexes, like the temptation to spend money to build a new brand. And there are micro-reflexes, like the desire to scrawl notes on a legal pad whenever you're at a seminar.

Consumers have reflexes, too. The reflex to just hang up on a telemarketer. The reflex to believe an ad if it looks official enough. The reflex to ignore whatever we hear on the radio.

Reflexology is critically important in living our lives and doing our jobs. Without a reflex answer, an innate instinct of what to do, you'd have to spend all your time starting over. We'd never get to read another Parker novel. And being a cop or a fireman would be essentially impossible.

You already know where I'm going with this, because as a reader of my blog you've developed a reflex that kicks in about this far in a post. The reflex, of course, has a downside.

The downside is that your reflex, the one that often gets you out of a jam, is exactly the same reflex that makes you stale. It's exactly the same reflex that keeps you from seeing the obvious solution that you didn't notice.

One reason newbies succeed so often in fast-changing markets is that they don't have a reflex! They don't get the benefits of the reflex, but they also are able to see what you can't.

Do you have a hammer? What's it look like?

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e200d8342ae77253ef

Listed below are links to weblogs that reference Reflexology:

» State of staleness. from The Rearview Mirror
Ive been looking for work in a different side of media after 20 years in newspaper advertising.  If you have read any other post in this blog, you know this - and you know that Ive been thinking that the reason for it is a form of a mid-... [Read More]

» Business Inertia from The Blueprint
Newton's First Law of Motion states Objects in motion tend to stay in motion, and objects at rest tend to stay at rest unless an outside force acts upon them. What if we were to change the term object to a business? Business inertia provides stability.... [Read More]

» Business Inertia from The Blueprint
Newton's First Law of Motion states Objects in motion tend to stay in motion, and objects at rest tend to stay at rest unless an outside force acts upon them. What if we were to change the term object to a business? Business inertia provides stability.... [Read More]

» celebrity sex from celebrity sex
scat pics teen upskirts her first anal fetish wear... [Read More]

» high school fuck from high school fuck
gangbang stories porn pics girls having sex with dogs [Read More]

» Gut Reaction from Property Management
Brilliant Post by Seth Godin Reflexology. Reminded me a lot of the theories of Malcolm Gladwell in: Blink. Nevertheless a thought provoking post. [Read More]

« The Pre-Steal | Main | Quick lingo »