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Secret product differentiation in a public world

Michael points us to: BBC NEWS | Business | 'Product sabotage' helps consumers. I don't buy the sabatoge part, not at all, but it's interesting to see how the BBC outed Starbucks on one of their "secret" menu items. (thanks, John, for the Slate link.)

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» Outing Starbucks: Not so, it's old news from bizsolutionsplus
Seth Godin believes the BBC outed Starbucks in an article entitled 'Product Sabotage' Helps Consumers. Well, here's the big news: Starbucks took the short option off its menu boards more than a decade ago. It isn't a secret and savvy shoppers and those... [Read More]

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A little while back when researching In-N-Out burgers packaging, I discovered that they have a secret menu. Now, I am informed (via Seth) that Starbucks does, too. Im not entirely sure that I agree with the article writer&#... [Read More]

» Starbucks' Secret Cheapskate Menu from eSoup
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» Starbucks' Secret Cheapskate Menu from eSoup
I have known for a few years that Starbucks had at least one secret menu item, and by secret, I mean that it's not posted on their menu board. I learned this when my mother made her first trip to [Read More]

» Com o pacote me enganas from Há Mouro na Costa
Quem não comprou já produtos com uma embalagem promissora e atraente e que se revelam inferiores às alternativas existentes (e menos atraentes na prateleira)? Provavelmente já todos nos demos conta dos barretes que enfiamos. Do que nem sempre nos ... [Read More]