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I see from Alexa that traffic to the website of the CIA is down 85% this week.
We've got access to more data than ever before in history. And most of it is junk.
Percentage changes in small base numbers, for example, don't mean much.
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Listed below are links to weblogs that reference The law of small numbers:
» The law of small numbers from WebMetricsGuru
Seth Godin noticed that small number changes in web traffic don't mean that much if the traffic to the site is low anyway - but he did not say it that way. If much of of the web data is... [Read More]
» Alexa? Sounds like Diarrhea Medication to me. from Recognize Design :: Design, Marketing and Beyond
I have to admit it. The first time I saw Alexa I thought, Thats a great idea. Too bad it cant possibly be accurate.
The idea of sorting sites into traffic rankings seems useful at first, but it really isn’... [Read More]
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