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« First Time Here? | Main | What happens to radio? »

Thinking about snakes on a plane

The Mainstream Media was enthralled by the Snakes on a Plane story. Here, at last, was proof positive that the internet changes everything... hey, it even changes movies!

Hollywood was scared, of course, but they usually are. They understand, finally, how to use TV, and now, all of a sudden, something new to worry about.

So the glee from all sides when SOAP took a hit (only $15 mm for a b movie in late August at the box office) was palpable. People were puzzled. One pundit said it teaches Hollywood just that the Net is a good place to run ads.

I fear that people are missing a fundamental truth: just because people know who you are doesn't mean they're going to buy what you sell.

There's a difference between infamy (or celebrity) and the consumer's desire to buy.

I knew all about SOAP and had no desire whatsoever to go. I'm just not ready to sit in a theatre with a bunch of people afraid of airplanes.

I'm afraid we come back to something that marketers have been struggling with for a really long time--the best way to succeed is to have a really great product.

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Listed below are links to weblogs that reference Thinking about snakes on a plane:

» Snakes on a Plane is probably perfect from Kalbzayn's Writing World
I do not know much about the movie Snakes On A Plane (SOAP) other than the basic plot and how the idea exploded on the internet and feedback from the internet helped shape certain scenes and lines in the movie. Oh yeah, and the movie sucks. Seth God [Read More]

» Godin agrees... from Cardboard. Damnit!
I wrote a post yesterday(titled Don't Get Snaked!) breaking up lessons from Snakes In A Plane fiasco at the box office and what the Internet had to do with it. You can read it here. Godin made his own post [Read More]

» InfomercialScams.com - Don't let me end up here! from Pat Sullivan Blog
(Posted by Patrick Sullivan Jr.) I mentioned yesterday that we're considering doing some marketing/advertising for Jigsaw Magnesium w/SRT via infomercials. Personally, I've never bought anything from an infomercial. I think they promise so much that it... [Read More]

» More Snakes on a Plane from bizsolutionsplus
Does one get the feeling we bloggers are obsessed with Snakes on a Plane? And, if we are, to what degree has our obsession affected the movie's success or failure? I remain committed to my previous posts in cyberspace: pre-promotion in the entertainmen... [Read More]

» Snakes on a Plane is about FUN from New Persuasion
Is the movie Snakes on a Plane (SoaP) a failure? It opened number one at the box office - but because it failed to meet expectations of a $20 million take (it made $15.3 million) it's considered a disappointment, a [Read More]

» Snakes on a Plane is about FUN from New Persuasion
Is the movie Snakes on a Plane (SoaP) a failure? It opened number one at the box office - but because it failed to meet expectations of a $20 million take (it made $15.3 million) it's considered a disappointment, a [Read More]

» All Marketers are Snakes from Argolon
I bought Seth Godins All Marketers are Liars last week and read it cover to cover in less than a week (a new record for me). Its one of those books that just clicks with you instantly. You feel like a lot of what he is sayin... [Read More]

» SoaP..Missing the point..again from Deborah Schultz
I wan't going to weigh in on the entire SoaP movie online marketing phenomenon because I think others have done a great job posting on this already. However, over the weekend as the mainstream press started to label the same [Read More]

» The best way to succeed is to have a really great product from WebMetricsGuru
Seth Godin's musings on Snakes of a Plane led him to question the success of SOAP against his desire to avoid the movie. I knew all about SOAP and had no desire whatsoever to go. I'm just not ready to... [Read More]

» Addiction to technology can be damaging to your mental health from Seattle's Rain City Real Estate Guide
Yesterdays list of ten stories was fun to write So in cleaning out the 400+ unread stories that had accumulated in my feed reader, I came up with these ten interesting stories for today: Ive had countless people ask me about how... [Read More]

» Snakes on a Plane from Adventure of Strategy
Seth Godin has a post titled Thinking About Snakes on a Plane that makes a very important point: Having everybody know who you are is something very different to having everybody want to buy what you're selling. For those... [Read More]

» Snakes on a Plane from Adventure of Strategy
Seth Godin has a post titled Thinking About Snakes on a Plane that makes a very important point: Having everybody know who you are is something very different to having everybody want to buy what you're selling. For those... [Read More]

» Snakes on a Plane be:memed & de:hyped from cine:plom
Nachdem sich das prachtvolle Nonsenskonzept eines Actionfilmes ├╝ber Samuel L. Jackson vs. Snakes on a Plane im englischsprachigen Internet diesjahr zu einem atemberaubenden Mega-Meme gemausert hatte, hofften die Produzenten auch auf einen Mega... [Read More]

» Snakes On A Plane from Clipland Blog
Nothing, really nothing, has hit the blogosphere so hard as the announced release of the new Samuel L. Jackson Film "Snakes on a Plane".The obviously not very imaginative film will combine two of the most popular fears: the fear of flying and the fear... [Read More]

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