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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Living under a rock | Main | Awkward »

Two things you can say

...and one of them is wrong. (More from JFK).

"You must be feeling really frustrated."

What a great thing for a gate agent to say to a frustrated traveler. I saw it used three times in ten minutes, and it worked every time. It enabled the agent to get on the same side of the conversation, it allowed the customer to let off some steam and got both sides moving.

On the other hand,

"Poor planning on your part does not constitute an emergency on my part..."

This is true, of course, unless your goal is to make the person happy, or, at the very least, get rid of them. There were all sorts of clueless people at the airport today, cutting lines, yelling, getting angry just because they didn't leave enough time. Not the airline's fault, that's for sure.

Yet the best way to handle the situation is not to persuade, convince or bully the person into admitting that they were wrong. No reason to teach these people a lesson, because they're not going to learn a lesson anyway.

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Listed below are links to weblogs that reference Two things you can say:

» Why did you say that? from STOP WORKING OUT
In case I haven't said it enough, the words you use will effect the outcome of almost any situation. Seth Godin illustrates this very well on todays blog post :Two things you can say ...and one of them is wrong. [Read More]

» The things you say. from /sys/adm/log by Joe O'Brien
Seth has a great lesson learned at the airport that can be applied to dealing with your customers everyday. Heres two statements: Poor planning on your part does not constitute an emergency on my part. You must be feeling [Read More]

» Or You Can Say This... from CustomersAreAlways
The holiday season was crazy-hectic-wild at the Nordstrom store I worked at. To put it in perspective, some of the salesgirls in the handbag department where I worked for a season would sometimes have $10,000+ days. So, as a shopper,... [Read More]

» "Poor planning on your part does not constitute an emergency on my part..." from Seeking Intelligent Life Forms
I must have used that one about 100 times in the last few months.Or a variant of it: Your lack of careful planning is not my emergency.On instant messenger that's YLoCPINME. And phonetically that's Why-Lock-Pin-Me. [Read More]

« Living under a rock | Main | Awkward »