User manuals...
A great post from Kathy: Why marketing should make the user manuals!.
Update: Darren disagrees. Can I propose a team effort?
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SETH'S BOOKS
Seth Godin has written 12 bestsellers that have been translated into 33 languages
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The complete list of online retailers
Bonus stuff!
or click on a title below to see the list
All Marketers Tell Stories
Seth's most important book about the art of marketing
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Free Prize Inside
The practical sequel to Purple Cow
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Linchpin
An instant bestseller, the book that brings all of Seth's ideas together.
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Meatball Sundae
Why the internet works (and doesn't) for your business. And vice versa.
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Permission Marketing
The classic Named "Best Business Book" by Fortune.
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Poke The Box
The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.
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Purple Cow
The worldwide bestseller. Essential reading about remarkable products and services.
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Small is the New Big
A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.
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Survival is Not Enough
Seth's worst seller and personal favorite. Change. How it works (and doesn't).
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The Big Moo
All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.
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The Big Red Fez
Top 5 Amazon ebestseller for a year. All about web sites that work.
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The Dip
A short book about quitting and being the best in the world. It's about life, not just marketing.
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The Icarus Deception
Seth's most personal book, a look at the end of the industrial economy and what happens next.
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Tribes
"Book of the year," a perennial bestseller about leading, connecting and creating movements.
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Unleashing the Ideavirus
More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.
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V Is For Vulnerable
A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.
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We Are All Weird
The end of mass and how you can succeed by delighting a niche.
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Whatcha Gonna Do With That Duck?
The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.
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Listed below are links to weblogs that reference User manuals...:
» Keep Marketing Away From the Manuals from DarrenBarefoot.com
Most days, I straddle the Berlin Wall between product development and marketing. I used to work amongst the programmers as a technical writer. At Capulet, we dont do software documentation anymore. However, for a lot of our clients, were ... [Read More]
» Marketing: Before, During, and After The Sale from The Commerce360 Blog
Kathy Sierra challenges the difference between pre-sale and post-sale activities / effort / communications / seduction techniques. It strikes to the heart of her premise that 'creating passionate users' is a marketing technique, and should be budgeted ... [Read More]
» Marketing from *Star In The Margin
I just finished reading some dueling commentary by Darren and Kathy about who should produce instruction manuals, marketing or techies. Both make excellent points. Kathy suggests we inject some of the artfulness from the pre-sale side of the equation (... [Read More]
» How we treat our customers from Simon Wakeman
Marketers tend to focus on acquiring new customers, and dont spend much on looking after existing customers. Kathy Sierra thinks this is a mistake.
... [Read More]
« Marketing Morality | Main | Non profits are marketers too »
