User manuals...
A great post from Kathy: Why marketing should make the user manuals!.
Update: Darren disagrees. Can I propose a team effort?
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» Keep Marketing Away From the Manuals from DarrenBarefoot.com
Most days, I straddle the Berlin Wall between product development and marketing. I used to work amongst the programmers as a technical writer. At Capulet, we dont do software documentation anymore. However, for a lot of our clients, were ... [Read More]
» Marketing: Before, During, and After The Sale from The Commerce360 Blog
Kathy Sierra challenges the difference between pre-sale and post-sale activities / effort / communications / seduction techniques. It strikes to the heart of her premise that 'creating passionate users' is a marketing technique, and should be budgeted ... [Read More]
» Marketing from *Star In The Margin
I just finished reading some dueling commentary by Darren and Kathy about who should produce instruction manuals, marketing or techies. Both make excellent points. Kathy suggests we inject some of the artfulness from the pre-sale side of the equation (... [Read More]
» How we treat our customers from Simon Wakeman
Marketers tend to focus on acquiring new customers, and dont spend much on looking after existing customers. Kathy Sierra thinks this is a mistake.
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