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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« The Web 2.0 Traffic List | Main | The top five mistakes entrepreneurs make when they market »

Welcome to Shuffleworld

College dorm 1979, every kid had three dozen albums. You picked the one you wanted to listen to while you did your calculus homework (you knew them all by heart), took it out of the sleeve and played it. (small aside: every single woman I knew had: James Taylor, Billy Joel, Fleetwood Mac, Carly Simon and perhaps one other. Not sure why this is relevant, but there you go.)

Driving the car yesterday, I realized that I haven't listened to any of my Elvis Costello records in a while. The reason, it turns out, is that they hadn't been picked out for me by the magic of shuffle. I've got enough music on my hard disk that some of it has become invisible.

The same thing is true, times a million, with websites. Every blog, every site is invisible... until it comes up on shuffle. The shuffle of reddit or digg or a cross-reference in someone else's rss feed.

The page that Ron and I did was #1 on Digg and Delicious yesterday, at least for a little bit. And the traffic was huge. It really is like winning the attention lottery.

And that's what has happened to all of us. The local newspaper never had to worry about an attention lottery--everyone in town read the paper. Today, because it's become molecuralized, our attention flits around, shuffled by one automated (or handbuilt) editor or another.

Which brings us back to subscription. The only win I see in the long run is for the winner of today's attention lottery to earn a subscription (an RSS feed or an email sign up or a podcast subscription) that gives them a chance to be noticed tomorrow as well. Depending on the magic of shuffle for your success is too painful and too unpredictable.



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Listed below are links to weblogs that reference Welcome to Shuffleworld:

» The Big Shuffle from MisEntropy
Seth Godin worries here about what the inflation of content means for its creators - in a world where people are happy to let a shuffle algorithm decide what they are going to read/listen/experience next. The only hope he holds [Read More]

» The Big Shuffle from MisEntropy
Seth Godin worries here about what the inflation of content means for its creators - in a world where people are happy to let a shuffle algorithm decide what they are going to read/listen/experience next. The only hope he holds [Read More]

» Welcome to Shuffleworld - need RSS subscribers for longevity from WebMetricsGuru
Very profound and true, we're all invisible sites until we get noticed - but that's only for 15 seconds (the 15 minutes are gone); unless we have a way to draw people back - like an RSS Feed Subscriber, or... [Read More]

» The Wine Shuffle from The Winery Web Site Report
Consider for a moment that there are over 10,000 wines released every year. Then go read this post on ShuffleWorld (go on - it won't hurt a bit). Then consider this quote (from the post):The only win I see in [Read More]

» Over Blogulation from Dan Blank: Publishing, Innovation and the Web
As magazine and newspaper publishers rush to convert their journalists to bloggers, we are quickly slipping into a state of blog overpopulation, as the masses gain confidence to speak up on the web. Earlier in the week, I linked to a much talked about ... [Read More]

» Girding for the looming battle for subscription space from Digital Solid: Marketing Technology ROI
Thank you, Seth Godin, for again saving the day. In early 2007 the next major upgrade of Internet Explorer (IE) will be released. Among its features is an easier way for IE users to subscribe to sites via their RSS feeds. Ive struggled with ho... [Read More]

» The Long Tail of Niche Content on 9Rules Blog Network from WebMetricsGuru
Just found out and read a post on 9Rules about the Long Tail of Niche Content that 9Rules produces; there's some interesting concepts in this post. On the Web there are millions of choices for content, and the people who... [Read More]

» How to Capitalize on the Attention Lottery from Marketing and Management Update
Seth Godin has done it again with a great post on the so-called attention lottery and how to make it worth winning. The problem is that even after youve optimized your web site, your mail piece, your ad in the magazine.even ... [Read More]

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« The Web 2.0 Traffic List | Main | The top five mistakes entrepreneurs make when they market »