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altmba

SETH'S BOOKS

Seth Godin has written 18 bestsellers that have been translated into 35 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

alt.mba

altMBA

An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.

ONLINE:

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« Human beings have short memories | Main | Twenty free copies »

What people want

The same thing everyone else is having, but different.

A menu where the prices aren't all the same.

More attention than the person sitting next to them.

A slightly lower price than anyone else.

A new model, just moments before anyone else, but only if everyone else is really going to like it.

A seat at a sold out movie.

Access to the best customer service person in the shop, preferably the owner.

Being treated better, but not too much better.

Being noticed, but not too noticed.

Being right.

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Listed below are links to weblogs that reference What people want:

» What People Don't Want from bizsolutionsplus
I am playing with the words of a post called What People Want, appearing on Seth Godin's Blog. It is as helpful, I believe, to understand what people don't want. Here is a partial list, which I invite you to add to: They don't want your products and se... [Read More]

» Starbucks Created a Monster – ME! from Manage To Change
I was sitting in Starbucks telling my husband about how picky I have become with coffee. Now, Starbucks wanted me to be picky. They wanted me to prefer their roasts to (God forbid) Maxwell House or Folgers (remember that stuff [Read More]

» Customer Experience would be easy if it wasn’t for customers… from Customerspective
I always understood that it can be difficult to please a customer, but I never [Read More]

» What People Want from WebMetricsGuru
Seth Godin's rant on What People Want is pretty good - excellent, in fact. It's everything you want your customers to feel when they come to your site. You want to give a visitor the impression they are getting a... [Read More]

» What I Liked About Working in Customer Service from CustomersAreAlways
Back in my retail years, one of the common questions I would get asked by a prospective employer is: Why did you like about your previous position? Well, being that I worked in customer service in all my previous positions,... [Read More]

» Thats Why Seth Godin is So Brilliant from A Personal Touch
No wonder this guys books become instant bestsellers. With a witty and yet simple answer, Godin manages to address in his website, one of the oldest questions faced by society to this day.  What is it that people want? Check out his answer. Go... [Read More]

» What consumers want from Let Me See You Get Low
This pretty much sums it up - at least for men. As for us women, we want things to be a lot less expensive than someone else. We need to be able to brag to our friends about the great [Read More]

» What People Want from John Winsor
Seth Godin has a magical way of taking a hard to answer question, like What do people want? and giving an elegantly simple answer. In today's world of information overload we need more cultural editors with Seth's wisdom. [Read More]

» Links of the Day from Businesspundit
Warren Buffett is auctioning off his old Lincoln Town Car. Director Mitch discusses going to bat for your people, and looks at a situation with a bureaucratic catch-22. Some people are saying the minimum wage no longer matters. Are entrepreneurs... [Read More]

» Less Can Be Better... from Customerspective
At least in terms of product marketing information and packaging design is concerned... ... that [Read More]

» Less Can Be Better... from Customerspective
At least in terms of product marketing information and packaging design is concerned... ... that [Read More]

» Customer Experience would be easy if it wasn't for customers... from Customerspective
I always understood that it can be difficult to please a customer, but I never [Read More]

» Links of the Day from Businesspundit
Warren Buffett is auctioning off his old Lincoln Town Car. Director Mitch discusses going to bat for your people, and looks at a situation with a bureaucratic catch-22. Some people are saying the minimum wage no longer matters. Are entrepreneurs... [Read More]

« Human beings have short memories | Main | Twenty free copies »