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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« A blog for bloggers | Main | What does the long tail look like? »

What's expected

It's expected that you'll tip the masseuse (masseur) at the spa. But not the acupuncturist down the street.

It's expected that the CEO of a public company will hire a hotshot consultant to help her do her job. The CFO gets to do that too. But not the receptionist.

It's expected that coffee in a fancy restaurant will cost  more than it does at a cafe.

It's expected that wifi in a business hotel ought to be free. But it didn't used to be that way.

It's expected that the TV in the gym will be on, always. It's expected, though, that you'll wear headphones to listen to Marley.

It's expected that you take a family vacation to Florida. It's not expected, though, to take the kids to Topeka.

It's expected that a child-care facility will run ads with lots of rainbows. A Freudian psychiatrist, on the other hand, is expected not to advertise at all.

Faced with expectations, you've got three really big options:

1. Embrace expectations and build a product or service that fits what people are looking for. No change of behavior necessary. Be in the right place at the right time with the right thing priced appropriately and hope the competition doesn't show up.

2. Change the expectations. No one expected to be able to buy digital music for 99 cents a song and have it show up on their iPod. Now, that's the default expectation in some communities. Changing an expectation builds a huge barrier to those that might follow. Change is time consuming, expensive and rarely happens on schedule.

3. Defy the expectations. Do the unexpected. This is tempting but often leads to nothing but noise.

Before you start marketing something, it helps to be able to describe which combination of the three you're setting out to accomplish.

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Do you ever question things that are expected? Seth points out some good ones and the three ways you can interface with expectations: Embrace, Change, and Defy. [Read More]

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» Defying Expectations from Strategy Central
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» Self-Inflicted Discomfort and Change (or, "How I Spent My Summer Vacation") from Sarah Says...
"Change is time consuming, expensive and rarely happens on schedule." -Seth Godin I did something different this summer. Scratch that. I did a lot of things different this summer. But here's the big one: I didn't live at home. I could have, but... [Read More]

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Weils manchmal etwas schneller gehen muss 11x ANDERS|denken im Schnelldurchlauf. 1. Interview mit Christian Gansch Wer Fragen an den Querdenker hat - hier gibts die Möglichkeit sie zu stellen. 2. Skype Handies bis Weihnachten 2006 Philips (Vo... [Read More]

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« A blog for bloggers | Main | What does the long tail look like? »