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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« Airport parking and Ross Perot | Main | Lotions and Potions »

Why are we discussing this now?

So, I started my morning with a dozen ears of local corn from the farmer's market, waiting to be cooked.

I did a google search and was delighted (okay, stunned) to find this lens as the fourth site listed. A quick look led me to this post, all about sustainable vegan cooking in Las Vegas. The post was perhaps the fifth piece of media I'd seen in the last week that referenced just how far food travels to get to us. The average food item goes about 1,500 miles from where it's grown to where it's consumed.

This has probably been true for decades or more, but now it's on the radar. Now people are writing about it, blogging about it, challenging grocery stores about it. It's on our list, at least for now.

Why not a year ago or five years ago?

One mistake marketers make is a little like the goldfish that never notices the water in his tank. Our environment is changing. Always. Incrementally. Too slowly to notice, sometimes. But it changes. What we care about and talk about and react to changes every day. Starbucks couldn't have launched in 1970. We weren't ready.

Two challenges to keep in mind:
get faster at getting to market so you can time the waves right. And be more open to watching the waves so you can have the right story for the right market at the right time. When we're ready.

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Listed below are links to weblogs that reference Why are we discussing this now?:

» What Goes Around Comes Around from Servant of Chaos
creepy merrygoround Originally uploaded by Buddha Rhubarb. Ideas have a currency and a time. Sometimes YOUR idea will coincide with the ideas of others and will find a ready market. Sometimes your idea will be considered old or more progressively [Read More]

» Our Changing Environmental Perspective from Acton Institute PowerBlog
Seth Godin, a marketing guru, passes along this nugget: One mistake marketers make is a little like the goldfish that never notices the water in his tank. Our environment is changing. Always. Incrementally. Too slowly to notice, sometimes. But it changes [Read More]

» 2 challenges to keep in mind from CCUCEO
From Seth Godin, recently:...2 challenges to keep in mindget faster at getting to market so you can time the waves right. And be more open to watching the waves so you can have the right story for the right market [Read More]

« Airport parking and Ross Perot | Main | Lotions and Potions »