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Seth's most important book about the art of marketing

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Free Prize Inside

The practical sequel to Purple Cow

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Why the internet works (and doesn't) for your business. And vice versa.

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The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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Survival is Not Enough

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The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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V Is For Vulnerable

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we.are.all.weird

We Are All Weird

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Whatcha Gonna Do With That Duck?

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« When the story doesn't match | Main | How to Deal with an Angry Customer »

15 Ideas (the summary)

Griffin does a nice job of summarizing some of the big ideas in the Big Moo:

  1. Real security comes from growth ( Page xiv ) To me this is the best statement in the book and it's right there in the preface.
  2. Wanting growth and attaining growth are two different things ( Preface xv ) - Companies usually end up paralyzed by trying to focus on how they'll grow instead of actually growing.
  3. Those who fit in now won't stand out later ( Page 5 ) - It's difficult to change once you get into a rhythm of mediocrity.
  4. If you name something, you get power over it ( Page 18 ) - Ever try to change a bad nickname ? When a name catches on, it becomes very powerful.
  5. Don't concentrate on making a standard. Once you create the standard, you've created a commodity and your customers will seek something like it, but cheaper ( Page 23 ) - *cough* Netscape *cough*
  6. Being efficient is not as good as being robust ( Page 52 ) - There's such a thing as "good enough". Being flexible is better than trying to squeeze out a few extra performance cycles.
  7. You can't predict the future ( Page 55 ) - ...
  8. Everything is version .9, waiting for just one more upgrade before it's done ( Page 86 ) - Releasing something stable, but not complete is better than waiting it's "perfect".  It will never be perfect.
  9. Betting on change is always the safest bet ( Page 91 ) - You can't constrain change.  People have scars from trying to.
  10. Creativity is made up of iteration and juxtaposition ( Page 95 ) - Mash things together enough times, and something interesting will happen.
  11. Compromise kills. Doing something half-ass is worse than doing nothing ( Page 97 ) - If you don't have enough information to implement something, ignore it and move on. It's better than trying to guess. Remember #7.
  12. Novelty for the sake of novelty is risky and a recipe for irrelevance ( Page 100 ) - Solve a problem. I've written about this ...
  13. The energy isn't in the idea, it's in the execution ( Page 101 ) - Everyone wants to sit around and think up cool stuff. Sooner or later, you're going to have to actually build something.
  14. A product is what the customer thinks it is ( Page 131 ) - How many times have you gotten pissed at a user of your software for "using it wrong" ?
  15. Don't let the seeds stop you from enjoying the watermelon ( Page 134 ) - The world is grey.  Every solution, product, feature is the result of several trade-offs.

Read his original post to find the crosslinks.

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Listed below are links to weblogs that reference 15 Ideas (the summary):

» Why Didnt I think of That? from Reflections of a BizDrivenLife
Seth Godin has an uncanny way of observing things and stating something that everybody sees but never take note. Here are more of his statement of notes from his latest blog post. 1.) Real Security Comes from Growth. 2.) When your goal is to fit i... [Read More]

» Big Moo & Church Planting from St. Paul's Blog
This past year I read both THE PURPLE COW by Seth Godin and the follow-up THE BIG MOO edited by Godin and written the "group of 33". Dave Merwin from betachurch.org and the Noah Institute recommended them to me. Great... [Read More]

» The Purple Cow that had a Big Moo from Bliss Sawyer's Marketing Blog
I just finished reading The Big Moo. This book is kind of, but not really, a sequel to Seth Godin's Purple Cow. Stop trying to be perfect and start being remarkable. This statement is what all salespeople everywhere should say [Read More]

» 15 Ideas from Seth Godin from two and two makes five
Here are 15 ideas from Seth Godin. If you don't know who I'm talking about, you should. Godin wrote Purple Cow and its follow-up The Big Moo and about a billion other bestsellers on marketing and business strategy. Much of [Read More]

« When the story doesn't match | Main | How to Deal with an Angry Customer »