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More powerful than you realize, probably. The reason I killed my email list years ago was that it was too good at provoking a reaction. People are listening (which is good) so you better be very careful what you say and how you say it.
Even better, save your email for things you really and truly want to say.
Take a look at this email, just received from Amazon. Ouch.
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» E-mail Sabotage: Killing the Brand Softly from bizsolutionsplus
Not only do we need to be careful how we use our e-mail distribution lists, we need to pay special attention to how we respond to e-mail. Both sending and replying affect our brand emage. Stop and think before you delete! If you don’t, you risk killing... [Read More]
» Save up those emails from FreshBooks Blog
Since almost the beginning of releasing FreshBooks (formerly 2ndSite), we have been sending out emails to our userbase to keep them informed of new releases and other interesting news. We have always tried to keep these emails to a minimum even thou... [Read More]
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