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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Gotta love those 17th Century Monks

Estelle Havva points us to Baltasar Gracián y Morales:

"Know how to sell your wares, Intrinsic quality isn't enough.  Not everyone bites at substance or looks for inner value.  People like to follow the crowd; they go someplace because they  see other people do so.  It takes much skill to explain something's value.  You can use praise, for  praise arouses desire.  At other times you can give things a good name (but be sure to flee from affectation).  Another trick is to offer something only to those in the know, for everyone believes himself an expert, and the person who isn't will want to be one.  Never praise things for being easy or common:  you'll make them seem vulgar and facile.  Everybody goes for something unique.  Uniqueness appeals both to the taste and to the  intellect."

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Listed below are links to weblogs that reference Gotta love those 17th Century Monks:

» Simple ideas on Marketing and Sales - a 17th Century take from Arun's blog: pricing, processes, venturing
Seth Godin points us to this 17th Century monk, who apparently understands modern marketing.. Or rather, do we understand 17th century marketing properly? The point is: Ideas endure.. they get repackaged with nice acronyms or brandable words, but th... [Read More]

» The Monks of 3D from Alibre CEO Blog
monk n. A man who is a member of a brotherhood living in a monastery and devoted to a discipline prescribed by his order; from the Greek monos, meaning single or alone. Sometime around the year 270, a twenty year [Read More]

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