I trust you
Why on earth should a recommendation from me about music or tea matter? Even if you think my blog is pretty good, should my excitement about: Live at the Roxy: Bob Marley & The Wailers encourage you to go buy it?
What about my discovery of high-quality tea at half price?
Why would anyone buy Donald Trump's cologne? (sorry, you won't get a link from me).
The fact is, we do care. We are almost always in search of recommendations, especially from people who don't seem to have an ulterior motive. What's fascinating to me is how quickly we're willing to assume that someone making a recommendation is in it for the money. Like the President of Pakistan using a press conference with George Bush to promote his new book.
I'd like to believe that most people, most of the time, are hard to 'buy off'. We're too fond of our own egos and our own reputations to sell ourselves out for a few bucks.