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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« Your pasta problem | Main | Getting into heaven »

I trust you

Why on earth should a recommendation from me about music or tea matter? Even if you think my blog is pretty good, should my excitement about: Live at the Roxy: Bob Marley & The Wailers encourage you to go buy it?

What about my discovery of high-quality tea at half price?

Why would anyone buy Donald Trump's cologne? (sorry, you won't get a link from me).

The fact is, we do care. We are almost always in search of recommendations, especially from people who don't seem to have an ulterior motive. What's fascinating to me is how quickly we're willing to assume that someone making a recommendation is in it for the money. Like the President of Pakistan using a press conference with George Bush to promote his new book.

I'd like to believe that most people, most of the time, are hard to 'buy off'. We're too fond of our own egos and our own reputations to sell ourselves out for a few bucks.

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Listed below are links to weblogs that reference I trust you:

» Trust from Keith Collins' True Marketing Experience
Its one of the most important assets anyone or any organisation can have. Seth Godin says it’s behind genuine recommendations, I’d say it’s behind all good relationships. I’m no philosopher but it’s probably in the top 10 most important things in hum... [Read More]

» Complaints and reccomendations from Business - Marketing Meets Technology
I use the diagram below to explain to my clients the importance of reputation, and how reputation under-pins the eco-system of client creation. In any business that is not going to be a one-hit wonder, or a commodity producer, then [Read More]

» Complaints and reccomendations from Business - Marketing Meets Technology
I use the diagram below to explain to my clients the importance of reputation, and how reputation under-pins the eco-system of client creation. In any business that is not going to be a one-hit wonder, or a commodity producer, then [Read More]

» Seth Godin Like Bob Marley and Kalahari Red Tea. Im Gettin Me Some of Them! from ==================== adam jusko's bessed blog
Seth Godin wrote a post yesterday about trust, and although it rambled a bit, or at least didnt go where I thought it was going, this line is absolutely true: We are almost always in search of recommendations, especially from people who don̵... [Read More]

» Leadership Link Recommendations 09/30 from Leadership Turn
I Trust You (Seth Godin) Manager as Leader (Slacker Manager) Delegation Is One of the Most Important Skills a Leader Fails to Learn (Milo Riano) You need this book (Leadership Blog) No Tags... [Read More]

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