Don't Miss a Thing
Free Updates by Email

Enter your email address


preview  |  powered by FeedBlitz

RSS Feeds

Share |

Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google


WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« A little bit of Ford | Main | Where are the tweakers? »

Look me in the eye

I bought some spinach at the farmer's market yesterday. The fact that the woman who grew it is the same person as the woman who sold it to me made the transaction fundamentally different than buying the same spinach in a bag at the A&P. It's not really surprising that factory farming keeps serving us poisons and side effects. It's fundamentally anonymous.

Today, as I was riding my bike along Rt. 9 outside of New York, a teenager in a cream-colored Cadillac Escalade (yes, I got the license plate) threw a bottle at my head. Only a couple inches from serious injury. I'm pretty confident he wouldn't have done it if he had been required to stand in front of me and look me in the eye when he did.

This is the giant advantage of the small. Small organizations have the privilege of looking their customers in the eye. Small doesn't necessarily mean small in numbers. It's an attitude. Does your organization require a form to get something done, or does one human choose to interact with another? Does bad news come in the form of memos that obfuscate the truth, or is it delivered face to face?

Conference Calls Unlimited has gone so far as to practically ban email in communication with clients. They call you after each call to see how it went. When I went to Stanford, the director of admissions called every single person they admitted to share the news. Compare that to the anonymous ALL CAPITAL LETTERS notes you get from your car insurance company.

Here's a fun project for this week: try to do as much as you can in person. Or by phone. Especially the hard stuff.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e200d834611eac69e2

Listed below are links to weblogs that reference Look me in the eye:

» Does Motivation Matter? from Manage To Change
Throughout the years I’ve been in several business situations where I could only conclude that the person with whom I was interacting was either criminal or incompetent. And I’m really curious. Does the distinction even matter? If the outcome is [Read More]

» Eye contact and conversation from "Write now is good."
As there are approximately 54.3 million blogs out there as of today, according to Technorati, it is statistically unlikely that most of them would have a wide appeal. Many blogs are concerned only with their small circles of closely connected friends a... [Read More]

» The Value of Relationships from Church Tech Matters
Seth Godin has a post titled Look me in the eye that drives a good point home.  He gives a couple of examples about the value of a face to face transaction (confrontation), then goes on to say this: Small organizations have the privilege of looking t... [Read More]

» Seths a Roadie? from cycling rocks
... [Read More]

» Look 'em in the Eye. from clemans on marketing: confessions and misdemeanors
A few months back, I blogged about First Community Bank. Today, I revisited their website and fell in love all over again. Their visuals and their content play to me, and I suspect, to a whole lot of other hardworking [Read More]

» Heart to Heart. from clemans on marketing: confessions and misdemeanors
A few months back, I blogged about First Community Bank Colorado. Today, I revisited their website and fell in love all over again. Their visuals and their content play to me, and I suspect, to a whole lot of other [Read More]

» REAL 1-to-1 Marketing from Marketing and Management Update
Sometimes, in this technology-filled world, its easy to forget how important live contact is. While e-mail, mail, blogs, websites and other media are great, the best way to get your message out (while not the most efficient) might be face-to-fac... [Read More]

» Alfuzosin from Alfuzosin
Read more about Alfuzosin [Read More]

» Stop Hiding from Book Yourself Solid Blog : How to Get More Clients
Seth Godin wrote a blog post called look me in the eye about doing as much as you can in person. Seth rants on this topic lot... and you know I do too. It's easy to be out of integrity [Read More]

« A little bit of Ford | Main | Where are the tweakers? »