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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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One Shot Design

Most design gets a chance to evolve. If you don't like this can opener, you can buy that one. If you are unfamiliar with how this widget works, you can learn. If an ad doesn't get response, it can be redesigned and the advertiser can try again.

But some design only gets to be used once. And if it fails, there's a significant cost. Fire extinguishers, for example, pretty much need to work right away, and the user doesn't have a lot of selection.

You would think that after the ballot design debacle of 2000 in Florida, ballot designers would have learned this lesson. Today, though, the primary ballot in my precinct in New York looked a little like this (sorry, didn't have my camera):

Picture_91_2

This is just wrong. It's wrong because you expect the jobs to be in the left column and the parties to be across the top. That way, you can find a job (like Senator) and scan along, left to right, the way you are used to, and find the person for that job. Instead, you find the party, scan along and have to find a candidate you recognize, then go up with your eye and try to find the job that sort of matches it. Except the jobs across the top take more than one column (Attorney General took four or five) and it's really hard to grok the thing. Why is "Tasini" next to "Green"? Unrelated items should not be in the same row.

This is basic stuff, folks. Clearly, 'ballot designer' is not a particularly well-trained position. Or difficult to get, either.

My suggestion: I think if it's important to certify engineers (who build bridges) or pilots (who fly planes), perhaps there should be a certification process for designers who design things that we only get to use once--and that matter.

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» Do You Really Want Goverment to do More? from bizsolutionsplus
I am among that group of Libertarians who are social moderates. In other words, the less the government does, the better for its citizens. On the other hand, whatever the government does should never harm the least among us. Today, Seth Godin provides ... [Read More]

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