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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« Hugh nails it | Main | How much do you care? »

Successful?

Are you successful? Is your brand or your organization?

How do you know?

It's a serious question. How do you know when you're successful--when you have enough market share or profit or respect or money? How do you decide what success is?

This matters, because "never enough" is the wrong answer to anyone who wants to set realistic budgets or expectations or just plain enjoy the ride.

Too often, we let someone else define success. Critics, for example, want a movie to be only modestly popular and modestly approachable. Geeks want your brand to be new and edgy. Alexa-watchers want you to be bigger than MySpace. Stock analysts want you to beat the numbers that they told you they wanted you to meet. Your boss wants you to show up a lot and work late, regardless of what you actually do for her...

A lot of organizational conflict comes from mismatched expecations of success. A lot of kids live unhappy lives because of unrealistic benchmarking from parents (as popular as that kid, as attractive as this one, as smart as the other one...).

How's this: success is largely about keeping your promises.

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Listed below are links to weblogs that reference Successful?:

» Thought for the Day: Do You Have a Definition of Success? from CustomersAreAlways
For many years I would define the success of my business by the amount of income it would bring in. Gradually the numbers got bigger - and I found myself wanting more and more - not happy until I reached so much in sales. ... [Read More]

» What is the True Measure of Success? from JDsBlog
Seth Godin poses an interesting question about how we rate being successful. It is true in todays society that success a lot of times has to do with what car you drive, how big your house is, or how nice your office is. The truth is that the an... [Read More]

» Successful? from WebMetricsGuru
What is success? According to Seth Godin, it's delivering what was promised, keeping your word. Seth gives many examples of externally driven success measures - but what about website sucess measuares? Could the same thing apply to a promot... [Read More]

» Dell is Successful! from Keith Collins' True Marketing Experience
At least as far as BL Ochman’s support challenge and my own recent Dell service experience. Seth Godin suggests that success is about keeping your promises. This is another way of saying you must manage and meet (or preferably beat) the expectations ... [Read More]

» Bitacle Blog Search Archive - Seth's Blog: Successful? from bitacle.org
[...] How's this: success is largely about keeping your promises. [...] [Read More]

» Success is largely about keeping your promises. from Your Group of Web AddiCT(s);
Seth Godin. A lot of organizational conflict comes from mismatched expecations of success. A lot of kids live unhappy lives because of unrealistic benchmarking from parents (as popular as that kid, as attractive as this one, as smart as the other one&#... [Read More]

» Dell is Successful! from Keith Collins' True Marketing Experience
At least as far as BL Ochman’s support challenge and my own recent Dell service experience. Seth Godin suggests that success is about keeping your promises. This is another way of saying you must manage and meet (or preferably beat) the expectations ... [Read More]

» What Makes Meadow Successful? from johnlaeger.com
Seth Godin in his recent blog asked the question Are You Successful? A question I have been mulling over in my brain for several months now. Too many churches just do whatever comes up in the name of ministry and [Read More]

» Keeping Our Promises from Inside Nspire
Following my post from yesturday is a comment from Seth Godins blog about Success. Hows this: success is largely about keeping your promises. Seths Blog: Successful? We all want to be successful, first, biggest, MEGA. So often w... [Read More]

» Dell is Successful! from Keith Collins\' True Marketing Experience
At least as far as BL Ochman’s support challenge and my own recent Dell service experience. Seth Godin suggests that success is about keeping your promises. This is another way of saying you must manage and meet (or preferably beat) the expectations... [Read More]

» What Does Success Look Like? from bizsolutionsplus
No one can give you that answer. And if you are looking outside yourself and your business for the answer, you will achieve several things harmful to success, such as: Undue stress Internal employee frustration and eventually low productivity and even ... [Read More]

» Media Brainwashes People the Definition of Success from Management, leadership & personal development of a young man
Have you ever dreamed about being successful? Most people dream of being successful but very few people understand what success means. I am reading a post of Seth Godin entitled Successful? which questions the definition of success and... [Read More]

» A Defining Success from Casual Fridays
Seth has written what I think is his most important post ever. How do we define success?  Usually by others expectations. More to come on Friday (from me at least, my expectations dont set Seths schedule). ... [Read More]

» The definition of SUCCESS from BizToolbelt
Seth Godin writes about how corporations and individuals, especially startups define the term SUCCESS. The word is actually vague, because it connotes a success in relation to what or to whom?Seth sums it briefly by saying:Success is largel... [Read More]

» What is Success? from John Winsor
Seth Godin has a very thoughtful post answering the question: What is Success? This words struck me the most:A lot of organizational conflict comes from mismatched expecations of success. A lot of kids live unhappy lives because of unrealistic benchmar... [Read More]

» What is success from eBusiness.Life.Passion
A group of us the other day were discussing this question: What is success? The problem for most people who want to be successful is NOT that they can’t achieve success. The main obstacle for them is that they misunderstand [Read More]

» Are You Successful? from Mine Your Own Busines
Here's an interesting item from Seth Godin on success. Are you successful? How do you know? Different people have different definitions of success. One thing is certain; if you don't know where you want to go, you'll never know if [Read More]

» Hoe meet jij het succes van jouw leven? from Inspiratie van Frank Bruining
Links: Seth's Blog: Successful?. Wat zorgt ervoor dat je je succesvol voelt? Seth Godin schrijft dat er nogal een verschil in beleving is wanneer het gaat over succes. Het triggerde mij, want vanuit NLP weten we dat alles subjectief is. [Read More]

» Are you successful? from Best Friends at Work
Our friend Seth Godin writes: Successful? Are you successful? Is your brand or your organization? How do you know? Tell me BFAWs, how do you define success for your company, your career, your personal life? [Read More]

» Successful! from Success In Life!
How do you know when youre successfulwhen you have enough market share or profit or respect or money? How do you decide what success is?Too often, we let someone else define success for us. Seth suggested this success is large... [Read More]

» Daily Dose of Success #3: Definitions of Success from Success Rocks!
What does success mean to you? In business, is it - as Seth Godin states - as simple as keeping your promises? Or is it... ...To laugh much; to win respect of intelligent persons and the affections of children; to [Read More]

« Hugh nails it | Main | How much do you care? »