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When culture gets stuck

Classical music wasn't always 'classical'.

Geeks spend a lot of time worrying about the cutting edge, focusing on creating digg bait, reaching the early adopters, making something cool enough and fresh enough to capture attention and to spread.

We spend very little time thinking about the other end of the curve.

That's where culture gets stuck.

Once something makes its way to the mass market, the mass market doesn't want it to change. And once it moves from that big hump in the middle of the market to become a classic, the market doesn't just want it to not change, they insist.

So classical music gets stuck because the new stuff isn't like the regular kind, the classics. French food got stuck, because no restaurant could risk its 3 stars to try something new. A convention can't change cities or formats. Schools can't start their curriculum over... the culture gets stuck because the masses want it be stuck.

That's because the late adopters and the laggards have plenty of money and influence--while the early adopters have a short attention span and rank low in persistence.

Inside most fields, we see pitched battles between a few people who want serious change to reinvigorate the genre they love--and the masses, who won't tolerate change of any kind. Hey, there are still people arguing vehemently about whether Mass should be in Latin or not.

History has shown us that the answer is crystal clear: if you want change, you've got to leave. Change comes, almost always, from the outside. The people who reinvented music, food, technology and politics have always gone outside the existing dominant channels to create something new and vital and important.

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Listed below are links to weblogs that reference When culture gets stuck:

» Where does change happen? from Precipice
Im often amazed at how unwilling the radio industry appears to be to embrace the obvious opportunities that sit right in front of us in the new media sphere. Seth Godins latest - When Culture Gets Stuck gives as good of an e... [Read More]

» Change comes, almost always, from the outside from WebMetricsGuru
Change comes, almost always, from the outside, says Seth Godin, in another profound post in his blog. Seth goes into thoughts and feelings about contemporary culture that have been in the back of my mind for some time - that's... [Read More]

» Change comes, almost always, from the outside from WebMetricsGuru
Change comes, almost always, from the outside, says Seth Godin, in another profound post in his blog. Seth goes into thoughts and feelings about contemporary culture that have been in the back of my mind for some time - that's... [Read More]

» When culture gets stuck - Seth Godin from Kempton's blog
Here are some food for thought from Seth (see his blog entry for more), Classical music wasnt always classical. So classical music gets stuck because the new stuff isnt like the regular kind, the classi... [Read More]

» Lazy Sunday: Is Wine Stuck? from The Winery Web Site Report
The latest from Seth Godin: When Culture Gets StuckSo classical music gets stuck because the new stuff isn't like the regular kind, the classics. French food got stuck, because no restaurant could risk its 3 stars to try something new. [Read More]

» Where Culture Gets Stuck from Manage To Change
Seth Godin points to that familiar place where past success all but insures future decline. First something is “edgy”. Then it’s accepted. Then it’s pursued by the masses. Then it’s engraved in stone. Once it’s in stone, nothing can change [Read More]

» Change From The Inside ... Impossible? from The Agitator
As usual, Seth Godin, revolutionary that he is, offers a provocative insight http://sethgodin.typepad.com/seths_blog/2006/09/when_culture_ge.htmlwhen he argues that serious change to the status quo, in any institutional setting, needs to come from the out [Read More]

» On Getting Stuck from bizsolutionsplus
Sometimes I catch my wife staring at the wall or standing in the middle of a room: still, silent and eyes glazed. I know the answer but I have to ask, What are you doing? I'm stuck, she replies, which means her mind and body ceased looking for the next... [Read More]

» Create New Rules from Bill Baren Blog
(Cartoon courtesy of Gaping Void.) My worldview was supported in BOOMING fashion in a post by Seth Godin. I already believed that change has to happen outside of the system. I already believed that changing from within paradigm is flawed. Seth once... [Read More]

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