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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

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Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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Permission Marketing

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Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

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Small is the New Big

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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Tribes

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Unleashing the Ideavirus

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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« Look me in the eye | Main | More on Tweaking »

Where are the tweakers?

If I want my car to go a bit faster, there's a garage in town that will tweak it for me.

If I want my stereo to sound a little better, there's a guy who will install cables and such and upgrade it.

There are more than a billion websites. Where are the tweakers?

Where are the talented individuals and small firms that want a closed-end engagement... not to completely redesign a site that's working, not to do any coding, but just to mess with the html and css a bit.

To take their learning from many clients and figure out that this works better than that.

To change the look and the feel but not the bones... plastic surgery for websites. Not a lot of meetings, not a lot of belief required. Instead, take the new one, take the old one, do a split test and see which one converts better.

I figure if I'm looking for a tweaker, others are too. Send me a few details and I'll post a short list.

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Listed below are links to weblogs that reference Where are the tweakers?:

» Tweakers from grillmasta
So, I'm totally stealing from Seth Godin here.  I honestly agree with Seth in that there are sites out there that need tweaking.  I think tweaking a site is awesome.  It adds just that little touch to keep the site fresh.  It's also not just about kee [Read More]

» I'm A Tweaker from The Webinar Blog
Seth Godin ran a piece on his blog the other day asking "Where are the tweakers?" He was referring to people who could come in and take an existing website, apply their experience from many clients and quickly make small [Read More]

» I'm A Tweaker from The Webinar Blog
Seth Godin ran a piece on his blog the other day asking "Where are the tweakers?" He was referring to people who could come in and take an existing website, apply their experience from many clients and quickly make small [Read More]

» Web code "tweakers" found from DirectMarketingMBA.com by Susan F. Heywood
Along the theme identified earlier this week by Seth Godin in his post, Where are the Tweakers? come recommendations from two new sources for sites looking for help in keeping up with the changes needed to optimize a site's customer experience. [Read More]

» Tweakers: a new business model? from Leo Archer
Seth Godin asked a good question, Where are the tweakers?.  You often find people who will do a thing for you differently or better but what about the people out there who will tweak what you have got and make [Read More]

» Website Tweakers! from Standing Out In The Crowd
What are website tweakers?  According to Seth Godin, they are professionals capable of increasing a website results by improving its pages just a bit (or, better yet, with just a little tweak.)  He posted a call for tweakers on his blog and got tons ... [Read More]

» Sometimes I wish I was a painter in Kingston, Ontario from open4.org - supporting open source
Sometimes I wish I was a painter in Kingston, OntarioSince the day I first had to think about working, I have only ever wanted to do one thing: help as many people as I can to make the most out of computers and computing. I think they are wond [Read More]

» Blog Design - It Aint What Your Mama Taught You from Just A Girl
Well.. ok - my Mama didnt teach me anything about blog design, but boy my job sure has changed in the past 4 years..its not what it used to be. Gone are the days of very simple templates for blogs (ala Blogspot defaults) and in ca... [Read More]

» Disabled from Filter & Splice
Seth Godin recognizes that some technology is poorly designed in two recent posts: Where are the tweakers? and More on Tweaking. His posts aren't . . . [Read More]

« Look me in the eye | Main | More on Tweaking »