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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Your pasta problem

Erik asks about Pasta Express

The Pasta Express tube cooker is the fastest, easiest way to cook pasta, vegetables and more. You’ll enjoy delicious pasta cooked to perfection every time…no pots, no stove, no mess. The Pasta Express is great for all kinds of pasta, vegetables and even hot dogs.

 

Actually, the Pasta Express is a plastic tube with a perforated top. You put boiling water into it (probably a tricky act), add some pasta and watch it turn into a gloppy mass as the water cools. Not only doesn't it solve your pasta problem (what, you didn't have a pasta problem?) but it makes bad pasta.

So, how does it sell?

It sells because the point of the commercial isn't to sell you something that will help you make better pasta. The point of the commercial is to sell you something that you will enjoy buying.

More and more, we buy stuff where the point is the buying, not the stuff.

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Listed below are links to weblogs that reference Your pasta problem:

» Unlogical Logic from Cardboard. Damnit!
Using purely logic to make your marketing plans is bad. Not because logic is bad. But because often what gets a product selling is considered unlogical. And once you call the success of some lame product unlogical, you give yourself [Read More]

» http://www.alkadwivedi.net/2006/09/27/172/ from Alka Dwivedi
Why we buy stuffs which we don’t need or the stuffs which will not provide a good service? Is it our disposable income doing the trick? Is this extra income compels us to accumulate junk? Is it our hectic life? Is our tight schedule makes such gadge... [Read More]

» Solving the Pasta Problem? from ProductWiki Blog
I've been seeing this 19.95-as-seen-on-tv-style ad on TV for the Pasta Express a lot lately and it's really been bothering me. This product claims to make cooking pasta easier and better than before. I seriously have to doubt this claim. [Read More]

» Selling a product... Pasta cooker from Ohad's Internet News
The Internet marketing guru Seth Godin just published a post in his blog about the Pasta Express. The Pasta Express is a plastic tube in which you place your pasta and add boiling water. I have to adm... [Read More]

» Anthony Robbins, Infomercials and Experiential Marketing from Marketing Entrepreneurship
When I teach marketing workshops to information entrepreneurs, I tell a story about myself and Tony Robbins. A little over a decade ago I would time my nights so I could come home and watch his Personal Power infomercial. I couldnt af... [Read More]

» Anthony Robbins, Infomercials and Experiential Marketing from Marketing Entrepreneurship
When I teach marketing workshops to information entrepreneurs, I tell a story about myself and Tony Robbins. A little over a decade ago I would time my nights so I could come home and watch his Personal Power infomercial. I couldnt af... [Read More]

» Pasta, credit cards and Jean-Luc Picard from cheekturner
Comapnies marketing goods that are style over substance and UK debt hitting record levels of £1.2 trillion got me thinking aout Jean-Luc Picard and life on the Enterprise. On board the Enterprise, with Jean-Luc Picard at the helm (sorry all you fans o... [Read More]

» http://www.benandbethwest.com/?p=60 from Ben & Beth
Because of my before mentioned interest in marketing I read a blog by Seth Godin. He had a post the other day about how “more and more, we buy stuff where the buying is the point, not the stuff.” I think that is why I don’t like malls at all….m... [Read More]

» Seth Godin ve makarna makinası from erinch.com
Seth Godin pazarlama konusunda en çok satanlar listesine giren kitapları bulunan ve şu an internet üzerinde oldukça popüler olan yazar ve girişimci. Bir okuyucusu, Seth Godin'e abuk subuk bir makarna makinasının nasıl alıcı bulabildiğini sor [Read More]

» Profound thought? from remarkably purple spots...
Seth Godin blogged this some weeks ago - and I just read it. More and more, we buy stuff where... [Read More]

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