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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« WITTs and YOYOs | Main | Five common cliches (done wrong) »

22 vs. 66

So, Virgin Records put out a greatest hits record from a band called Cracker. A band they kicked off the label. The group saw it coming and recorded their own greatest hits album (same songs) and released it the same day.

The indie edition is ranked 22,000. That's approximately 30 times the sell rate of the Virgin edition at 66,000. Read the reviews: Amazon.com: Greatest Hits Redux: Music: Cracker.

It's hard to be big if you think big. It's easy to beat the big-thinking competition if you focus on your loudest, proudest fans.

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Listed below are links to weblogs that reference 22 vs. 66:

» Band Cracker gives Virgin Records the finger. from BloggingMuses.com
These are the stories I like to see. I am not on a crusade against record labels - but I love to see a band step up and fight when they feel they are someone's stooge. The band Cracker and... [Read More]

» Cracker - Stick it to the Man! from Quantum Designs
Its the kind of story where you always root for the underdog simply because you know theyre in the right. The story goes like this, Cracker are dropped by their record label, Virgin Records, who then decide to release a Cracker Greatest H... [Read More]

» Focus, Focus, Focus on Current Customers from bizsolutionsplus
I often wonder why American businesses don’t spend more time strategizing around happiness. It is true that many companies are customer-focused and invest lots of energy in meeting customers’ needs. Responding to those needs results in happiness (or in... [Read More]

» 22 vs 66 from spitbox
So, Virgin Records put out a greatest hits record from a band called Cracker. A band they kicked off the label. The group saw it coming and recorded their own greatest hits album (same songs) and released it the same [Read More]

« WITTs and YOYOs | Main | Five common cliches (done wrong) »