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Howard Yermish reports:
This evening, my 4-year old daughter came downstairs for some ice cream.
When the commercial for the Little Mermaid DVD came on, she said, "We don't
need to see that commercial. Don't they know we already bought that movie?"
And she was right.
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» Advertising from POSIWID
But advertising can have further effects. It can remind you why you bought the product, and give you added confirmation that you made the right decision. It can make you feel good about having bought the product - perhaps before the mass audience disco... [Read More]
