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« 22 vs. 66 | Main | The two things that kill marketing creativity »

Five common cliches (done wrong)

The early adapters will use it. Actually, they're adopters, not adapters. The mistake in wording represents a fundamental misunderstanding of how most markets work. People don't adapt to what you make, they adopt it. They can't be forced to adapt, so they won't.

Half my advertising works, I just don't know which half. Actually, it's closer to 1% of your advertising that works, at the most. Your billboard reaches 100,000 people and if you're lucky, it gets you a hundred customers...

Let's do a focus group, they'll decide. A focus group is supposed to focus you, not them. It's supposed to lay out ideas and issues that mean little to the group and plenty to you. If you're not prepared to focus, better to not go.

That's a wacky idea. Actually, doing what you're doing now is wacky. Because what you're doing now is certain to become obsolete, possibly sooner rather than later. Just ask my old boss!

We need a bigger marketing department. Probably, you need everyone in the organization to do the marketing... from scratch. More brochures aren't the answer.

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Listed below are links to weblogs that reference Five common cliches (done wrong):

» Chaos spawning the Age of Adaptability from The Bell Curve Scar
A must-read article in a recent issue of Fortune magazine: Managing in chaos. I dont proclaim must-read very often, but was compelled to do so here after reading these words (bold italics are mine): Across sectors retai... [Read More]

» 5 Marketing Cliches from Buzzoodle Buzz Marketing Blog
Seth Godin makes some great points. #5 is what we are all about. ... [Read More]

» Cliches Gone Wrong from Strategy Central
Ever hear a word used in a sentence and realize that the person using the word doesn't actually understand the concept? I have a brilliant friend who regularly uses the word antidote instead of anecdote (as in I have a [Read More]

» Seth Godin On 5 Common Cliches... from Creative Careers Unleashed
Seth is spot on... My favourite: Half my advertising works, I just don't know which half. Actually, it's closer to 1% of your advertising that works, at the most. Your billboard reaches 100,000 people and if you're lucky, it gets [Read More]

» Cest adopters et non adapters from blog.cguy.org
Oh! combien de fois ai-je entendu des gens parler des early adapters? Cest adopters quil faut dire, pas adapters! Jen suis venu à ne plus reprendre ces gens tellement cest fréquent. Ce qui est inquiétant, cest que ... [Read More]

» True wackiness from ben's blog
Seth Godin quotes common cliches, applied wrongly. Here's my favorite:That's a wacky idea. Actually, doing what you're doing now is wacky. Because what you're doing now is certain to become obsolete, possibly sooner rather than later. Just ask my old b... [Read More]

» Marketing Lingo Gone Wrong from Right-Half Chow
Seth Godin has an interesting point about some of the clichés that are commonly used in advertising and marketing. Infuriating stuff, I'll add some to start with: We have a great consumer insight: ranging from product characteristic to simplistic state... [Read More]

» 5 Marketing cliches Interpreted Wrong from EntrepreViews
Seth Godin shares an excellent list of what are the most common mistakes of marketing if you don't know... [Read More]

» Common Marketing cliches (done wrong) from Yuticha
A recent post by Seth Godin mentions some routine cliches that marketers work with .. almost as if it's a formula - something that needs to be accepted beacuase that's how things have been. And this blind belief stops most [Read More]

» MARKETING ...EVERYONE'S JOB from Huey's World
In a recent article, Seth Godwin details some of the common marketing cliches and the reality associated with each. In my experience, companies that have dedicated marketing departments without the involvement of the entire corporation, just flat miss ... [Read More]

« 22 vs. 66 | Main | The two things that kill marketing creativity »