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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Obvious doesn't mean common | Main | The silver-grey Japanese car syndrome »

I'm not a doctor, but I play one on TV

Marcuswelby Linda McCartney, beloved dead vegetarian, has a line of frozen entrees at my local market.

Robert Ludlum, well-known dead thriller writer, now has a new novel out. (the fine print on the copyright page says that someone else wrote it, but not who--I'm not sure if the McCartney entree mentions whether or not Linda cooked it from beyond...)

If you're a famous chef, that means you're not really a chef any more. You're a TV personality/entrepreneur.

Walking down the supermarket it's easy to feel like you're in a bookstore. Bookstores always used to be about people--individuals who wrote the books. Now, we've got Steve and Jeremy making ice cream, Emeril and Rao making sauce and, of course, Ben, Jerry and Paul making various snacks and treats.

It's no longer about celebrity as endorser. Now, it's about celebrity as provider. You don't just get their face... it's as if they made it for you.

We don't need another Lexus or Accelant or Verizon. Apparently, we need Frank to do our accounting and Tom to crack our backs... if you've got a skill, you've got a shot at building a brand. Possibly a lot farther afield than you ever imagined. And not necessarily for the massest of mass markets. There are already medical practices in New York where patients never meet the famous doc.

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Listed below are links to weblogs that reference I'm not a doctor, but I play one on TV:

» Seth's Blog: I'm not a doctor, but I play one on TV from Chuqui 3.0
Seth's Blog: I'm not a doctor, but I play one on TV: It's no longer about celebrity as endorser. Now, it's about celebrity as provider. You don't just get their face... it's as if they made it for you. We don't need another Lexus or Accelant or Verizon... [Read More]

» Building Your Career Brand from Creative Careers Unleashed
In his recent post about Celebrity Marketing Seth Godin makes these comments about building Your Brand: It's no longer about celebrity as endorser. Now, it's about celebrity as provider. You don't just get their face... it's as if they made [Read More]

» Realtor branding again from Realtor Marketing
Realtors have known for about 20 years at least that branding was important but Seth Godin talks about it with" I'm not a doctor, but I play one on TV". We always see branding as improtant but when you walk intop a supermarket what thought do you have ... [Read More]

« Obvious doesn't mean common | Main | The silver-grey Japanese car syndrome »