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« So? | Main | The really critical stuff »

It seemed important at the time

Last week, I was running from one meeting to another in the city when I passed an old friend on the street. "No time to talk, sorry!" I said as I hustled off.

When we connected by email a bit later, he said he hoped I had a good meeting, and that it was worth the hustle.

I couldn't remember where I had been headed.

It seemed important at the time.

I've got two takeaways for you:

  • the first is that a lot of our day is spent doing stuff that seems urgent but really isn't.
  • and the second is that most people buy most things in a state of urgency, not relaxation. We pay what we pay when we buy what we buy because right then, in that moment, it's not just important, it's vital.

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Listed below are links to weblogs that reference It seemed important at the time:

» Urgency and Buying from Marketing - The Bold Approach Method
Seth Godin makes a very good point about urgency and buying on his blog today. And while Seth points out that people buy based on their own internally generated urgency and focus and when they want something in that state [Read More]

» Stop whacha doin’ from Bill Baren Blog
Is what I am doing right now really important? Ask yourself this question a few times per day and stop doing what’s not important. This post is inspired by Seth Godin. ... [Read More]

» Why the Rush? from Escape Adulthood
Our lives are busy. Busy, busy, busy! In fact, isnt it true that we use busyness as a badge of honor? As in, Hows it going, Bob? Great Stan. Ive been really busy. Thats good, Bob. Meanwhil... [Read More]

» Recent Seth Godin post from My Mom's House, an Entrepreneurial Experiment
I just read a post by Seth Godin and it made me think of a great poem by Robert Frost called, "A Tme to Talk". I would have just put this in the comments of his blog but he does [Read More]

» Is this really the best use of my time? from Seven87.com - Online Customer Experience, Usability and Search Marketing
Like most days, Seth Godin has some interesting observations Today one is on time and priorities. Of course it reminds me of the old Steven Covey priorities quadrant. Its still very valuable to me, I tend to have ideas or think of ... [Read More]

» Urgent Matters Is more Important than Whats Important from Management, leadership & personal development of a young man
When people are faced with tons of workload, confused, they usually asked themselves what they need to do first; most people struggle to identify and act on what is urgent rather than what is important. Identifying what is urgent against what is impor... [Read More]

» Too Busy To Be Human from The Recruiting Animal
A man was rushing from meeting to meeting when he bumped into an old friend. "Hey, old boy, how are you?" his friend said. "I'm late for a very important meeting, " said the marketing guru as he rushed away. Later, he heard that his friend had been str... [Read More]

» Its Vital from cycling rocks
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« So? | Main | The really critical stuff »