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« YEP is here | Main | Up in the air, it's a bird... »

Lazy people in a hurry...

I just had an interesting email exchange with John, and we concluded that this is often the target market.

You're busy trying to sell a service or a product or an idea to lazy people in a hurry.

Lazy, as in not willing to do the work to create long term benefits. Lazy as in not willing to read the instructions, follow the manual, do all the steps, invest the time in the research. Lazy as in willing to buy the first choice that's 'good enough' as opposed to finding the best choice. These are people who will spend five minutes to find a parking space one minute closer to the mall.

And in a hurry.

In a hurry because they jump to conclusions, don't read to the end, and most of all, most of the time, search for a shortcut.

Lazy, in a hurry and in search of better are often contradictory ideas. Doesn't matter. We don't have to like it, we just have to acknowledge it.

The great news is that in every market, there's a subset of geeks and nerds that are neither lazy nor in a hurry. Start with them.

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Listed below are links to weblogs that reference Lazy people in a hurry...:

» Marketing in a disintermediated world from joeandrieu.com
Seth Godin has an excellent post that sums up exactly why marketing and branding is still so crucial in our post-mass-media marketplace: Youre busy trying to sell a service or a product or an idea to lazy people in a hurry. Lazy, as in not will... [Read More]

» Nothing to Do With Radio Advertising? from Radio Sage Blog
Something about Seth Godin's post today gave me pause. He writes that often the target of a marketing or advertising campaign is "lazy people in a hurry". Ouch. "Could this be true?" I asked myself as I paged through various... [Read More]

» Labor and the Lazy Losers Who Avoid It from Achieve IT!
With goal setting there is often a belief that by setting goals there doesnt need to be a lot of effort in order to make them come true. Doesn’t that seem familiar? With product headlines screaming nonsense like Effortless weight loss! and M... [Read More]

» Lazy Blogger In A Hurry... from Silent In The Morning
Seth Godin has a post up about "lazy people in a hurry", in which he posits that some people are: Lazy as in willing to buy the first choice that's 'good enough' as opposed to finding the best choice. Now,... [Read More]

» What Compels Some to Take Risks? from bizsolutionsplus
A few days ago I sent off the manuscript (MS) of my fifth book to the publisher. I should be reveling in the bliss of putting a period on a year-long piece of work. However, it feels like just another comma. Instead of breathing a sigh of relief, my an... [Read More]

» Lazy and in a Hurry Consumers are the Smart Ones from Technology Evangelist
Seth Godin has posted a description of what he considers the target market for most products. Say, your average consumer: "Lazy, as in not willing to do the work to create long term benefits. Lazy as in not willing to... [Read More]

» Flows like water from Beyond Simple
Seth Godin stated in his blog (http://sethgodin.typepad.com/seths_blog/2006/10/lazy_people_in_.html) that, Youre busy trying to sell a service or a product or an idea to lazy people in a hurry. His basis for this statement, which ... [Read More]

« YEP is here | Main | Up in the air, it's a bird... »