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altmba

SETH'S BOOKS

Seth Godin has written 18 bestsellers that have been translated into 35 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

alt.mba

altMBA

An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.

ONLINE:

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« The accidental marketer | Main | A few cool sites »

Oldest remaining... a copywriting tip

People hate weasel words. We can smell em from a mile away. So don't use them.

Construct your claims so that they are true without them.
Delete extra words that don't make your claim more true.

"Oldest remaining building...
" is just another way to say, "Oldest building". A building that no longer remains isn't a building any longer, right?

"Only Brand X gives you Termintops®." Well, of course that's true, because Termintops is a registered trademark and you'd sue anyone else who used the word!

Be vivid. Tell a story. Don't be bland.

But [most of the time] avoid using [carefully selected] weasel words that [sort of] dull your story.

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Listed below are links to weblogs that reference Oldest remaining... a copywriting tip:

» On Writing Well for Business from bizsolutionsplus
Do you want to grow your business? Do you want potential customers and clients to understand and respond to your advertising, marketing, logo, brand image and your communications. Then say it straight, concisely and clearly. Businesses that look for pu... [Read More]

» Very Unique from Business That Works - Observations
This one is for my readers who are into wordsmithing. Its prompted by a Seth Godins post Oldest remaining a copywriting tip. The point is - dont pad your writing with unecessary words. I agree in principle but ... [Read More]

» Seth Godin's Copywriting Tip from Copywriters Board
Seth's blog has a copywriting tip this morning that's pretty awesome. I'll reprint it here: [quote]People hate weasel words. We can smell em from a mile away. So don't use them. Construct your c... [Read More]

» Unqualified Repudiation Of Qualifiers from The Webinar Blog
You all know I read Seth Godin's blog about marketing concepts and execution. Today he added a quick entry exhorting writers of advertising and marketing materials to eliminate "weasel words" from their copy. I offer the same advice in my [Read More]

» Seth Godin On Weasel Words from The Underachiever Life
Just a few days ago I did a video on me editing copy to make it run smooth I enjoyed Seths take on this very important topic There was one thing that (Just checking) I forgot to say. This is the  last thing you do! You will completely lo... [Read More]

» Weasel Words from sopkos
I just had to laugh when I saw Seth Godin's advice on copy writing But [most of the time] avoid using [carefully selected] weasel words that [sort of] dull your story. His point being that, clear, unambiguous writing gets attention. [Read More]

» Remember this, Writers... from "Write now is good."
Always a good reminder: Don't say anything with more words that you can say with less words. Be concise. In this post, Seth Godin describes how weasel words dilute writing. In addition, he advises: Be vivid. Tell a story. Don't be bland. My new mantra ... [Read More]

» Weasel words from Right-Half Chow
Seth Godin has an interesting tip for anyone who needs to write down stuff every once in a while. Try to avoid justifying the things you descrive by adding more (limiting) adjectives, which he calls weasel words. I had a [Read More]

» October 27th: this weeks top 5 from Strive Notes
Its probably obvious to anyone who reads Strive Notes regularly that posting has been irregular recently.  Ive been on the road for the best part of 10 days and blogging only intermittantly.  Now Im back at my desk, and things wi... [Read More]

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