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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Shadows and Light

So, Bob Dylan's new show on Broadway is getting panned by the critics. Probably because it's terrible.

Terrible because it illuminates Dylan's best work. And light is not always a good thing, especially if you're a storyteller.

A ghost story in a dark cabin in the woods is very different from a ghost story on stage at the United Nations, under the harsh glare of fluorescent lights.

Sometimes, marketers try to tell people everything. Everything implies rational decisions by computers. Human beings don't want to know everything--that's why sausage factories don't give tours. I don't think you can expect to hide your unsavory secrets, but I also know that the shadows are just as important as the light.

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Listed below are links to weblogs that reference Shadows and Light:

» It Takes a Vision, a Village, and Velocity from Solutions to Grow Your Business
You can find me over at MarketingProfs Daily Fix today, talking about what it takes to succeed in business. Check it out. Here is a snippet from the post: Women own half of the businesses in the United States, yet less than 3% have revenues greater tha... [Read More]

» How Often Do We Over Hype? Marketer Seth Godin On The Dylan Broadway Failure from hypebot
How often does the industry over-hype or just bring too much attention to an artist in a way that actually alienates audience and diminishes the brand? Marketing guru Seth Godin writes: So, Bob Dylan's new show on Broadway is getting [Read More]

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