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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« Why do people look like their dogs? | Main | Shuffling the Deck »

What's your theme song?

Kelly writes to let me know that every entrepreneur needs a theme song. I'll take it a lot further... every organization needs one, especially ones where marketing matters. So does every job seeker. Theme songs are the black holes of marketing--supercondensed memes under enormous pressure, putting a whole bunch of ideas and emotion into a tiny space. Right now, there's a lot of Sly and the Family Stone going on with the Squidteam. Do you have one?

While we're at it, you probably need a scent as well. Kurt Anderson reports that the New York Times now has a perfume critic... and then recommends Christopher Brosius, who has even figured out how to put to the scent of snow into a bottle.

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Listed below are links to weblogs that reference What's your theme song?:

» Lawn Fertilizing Service Commercial Needs a Theme Song from Landscape StartUp
$25 amazon.com gift card for the winning theme song recommendation. 30 Second TV spots are way out of my $500 budget for the fall season, but YouTube will host an ad for free and I can get the word out locally via current customers, yahoo groups and ot... [Read More]

» Does that make us crazy? Possibly... from humanstuff
Every organization needs [a theme song], especially ones where marketing matters. So does every job seeker. Theme songs are the black holes of marketing--supercondensed memes under enormous pressure, putting a whole bunch of ideas and emotion into a tiny [Read More]

» YWAM - Reef to Outback Theme Song from Bill Hutchisons YWAM Blog
Its funny but reading Seth Godins article about a href=http://sethgodin.typepad.com/seths_blog/2006/10/startupprincess.htmlWhats your Theme Song/a reminded me of one of the attempts that we had ... [Read More]

» Write the Theme Tune, Sing the Theme Tune from Servant of Chaos
Dennis Waterman Jeremy Rent Originally uploaded by worzelz. According to Kelly the Startup Princess, every brand/company needs a theme tune. Apart from making me laugh because the name of her blog is so cool ... it reminded me of the [Read More]

» Don't Stop Me Now from Luminant
Seth postte gisteren een kort stukje over lijfliederen. En dan ga je toch nadenken. En neuriƫn. Wat past, wat past niet. Welke tekst zegt dat wat ik bedoel, welke muziek heeft de juiste energie. Klassiek, of toch meer jazzie. Maar [Read More]

« Why do people look like their dogs? | Main | Shuffling the Deck »