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Why the internet works (and doesn't) for your business. And vice versa.

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The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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Whatcha Gonna Do With That Duck?

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To [or] For

Here at the White Plains airport, I'm noticing all these people doing things to me. Enforcing irrational rules. Intentionally putting the seats far from the electrical outlets so people like me won't steal electricity. Yelling over the PA system. Scolding people for not standing in the right place.

The key difference between marketing for growth and acting like a monopolistic utility is one of posture. Do you spend time doing things to your customers or for your customers? When someone calls tech support, are you viewing it as a chance to do something for them, or to get rid of them to cut costs?

One of the reasons small is so much more important than big is that people who think small have the power and flexibility to do things for their customers.

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