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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« How to get referrals | Main | Warts and all »

Don't know what you've got...

Pitching in on homework today, we're researching: Extatosoma tiaratum. Otherwise known as macleay's spectre. It's like a praying mantis, but bigger and scarier.

It's a real bug. You can buy them and breed them. You can find them in Australia. But, amazingly enough, you can't find them on wikipedia. Not found. Not by latin name, not by common name. Nothing.

This has never happened to me before. Maybe an obscure concept or semi-famous celebrity was missing, but a real bug?

The fact that I was aghast when I discovered this reinforces how amazing wikipedia is. How much it has changed not just homework, but everything.

When everything (except macleay's spectre) is a click away, it changes the way we think about information.

(Wanna bet how long it takes for this omission to be corrected? I say 22 hours.)

[PS Florian Gross points us to the German edition where the article lives quite happily!]

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Listed below are links to weblogs that reference Don't know what you've got...:

» Extatosoma tiaratum from Applied Abstractions
Seth Godin found an insect for which there was no entry in Wikipedia, and made a prediction about how long it would take before it was fixed.There. The rest we can leave to the expanders.[insert obligatory Yochai Benkler social production... [Read More]

» Extatosoma Tiaratum from Bessed
What are the best sites about Extatosoma Tiaratum? Weve started with these. What else should be here? 1. Extatosoma Tiaratum - Otherwise known as a Giant Prickly Stick Insect, this odd insect is described here along with some great... [Read More]

« How to get referrals | Main | Warts and all »