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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« Will it blend | Main | Average Ads for Average People »

Getting from here to there

So, a few times a day, I hear from a reader who wants my advice on how to be Google. Or Reddit. Or Scoble.

There is a good place to be. There is traffic and attention and influence and profitability. Here, on the other hand, is nothing special.

If I could only get to there, people sigh, then everything would be fine.

Picture_10 Check out this chart of the traffic of fotolog.com. They're now 33 in the world. What's neat is that the progression from one place to another was pretty linear. No miracles, no interventions, no tipping point or inflections.

The reason is simple and one that's worth understanding:
At every point, fotolog worked. It worked when it had one user and it works with millions of users. One user found it convenient and helpful and yes, remarkable. It was worth sharing. So it got shared.

The mistake bloggers often make (actually, all marketers make sooner or later) is the believe that being popular is its own reward. That once every one does their line dance or visits their restaurant or wears their fashion or reads their blog, then it will be popular for being popular.

Stated so baldly, it's pretty obvious this doesn't work, mostly because you can no longer afford to prime the pump. So, instead, we're left with bloggers like Hugh, who got to the top of the list by creating a blog that people wanted to read, regardless of who else was reading it. Not only that, but they wanted to share it as well.

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Listed below are links to weblogs that reference Getting from here to there:

» Hey, Look Over There! from The Social Customer Manifesto
Ga. It frustrates me when people do this. Seth writes: "Check out this chart of the traffic of fotolog.com. They're now 33 in the world. What's neat is that the progression from one place to another was pretty linear. No [Read More]

» http://recognizedesign.com/2006/11/04/70/ from Recognize Design :: Design, Marketing and Beyond
As Seth said: If its remarkable, it will get shared. So Im sharing a post from the Amateur Gormet on white truffles. This is how to blog. Its why it works, and why many large corporations are still scared of it. ... [Read More]

» The Easiest Way to Climb a Mountain from BabyblueSeed
The easiest way to climb a mountain is one step at a time. Or rather this is the answer I give each time I am asked about how to drive traffic to a website. it is also the same... [Read More]

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