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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« Polite fiction | Main | Did Google buy the network of networks? »

How marketers really think

Thanks, Corey (from that movie about Mary):

Hitchhiker: You heard of this thing, the 8-Minute Abs?

Ted Stroehmann: Yeah, sure, 8-Minute Abs. Yeah, the excercise video.

Hitchhiker: Yeah, this is going to blow that right out of the water. Listen to this: 7... Minute... Abs.

Ted Stroehmann: Right. Yes. OK, alright. I see where you're going.

Hitchhiker: Think about it. You walk into a video store, you see 8-Minute Abs sittin' there, there's 7-Minute Abs right beside it. Which one are you gonna pick, man?

Ted Stroehmann:
I would go for the 7.

Hitchhiker: Bingo, man, bingo. 7-Minute Abs. And we guarantee just as good a workout as the 8-minute folk.

Ted Stroehmann: You guarantee it? That's -- how do you do that?

Hitchhiker:
If you're not happy with the first 7 minutes, we're gonna send you the extra minute free. You see? That's it. That's our motto. That's where we're comin' from. That's from "A" to "B".

Ted Stroehmann
: That's right. That's -- that's good. That's good. Unless, of course, somebody comes up with 6-Minute Abs. Then you're in trouble, huh?

[Hitchhiker convulses]

Hitchhiker:
No! No, no, not 6! I said 7. Nobody's comin' up with 6. Who works out in 6 minutes? You won't even get your heart goin, not even a mouse on a wheel.

Ted Stroehmann
: That -- good point.

Hitchhiker:
7's the key number here. Think about it. 7-Elevens. 7 doors. 7, man, that's the number. 7 chipmunks twirlin' on a branch, eatin' lots of sunflowers on my uncle's ranch. You know that old children's tale from the sea. It's like you're dreamin' about Gorgonzola cheese when it's clearly Brie time, baby...

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Listed below are links to weblogs that reference How marketers really think:

» How entrepreneurs really think from Ejovi Nuwere
From Seth Godin: How marketers really think. The only thing I can add is, if youre an entrepreneur thinking like this, you might want to reconsider. Hitchhiker: You heard of this thing, the 8-Minute Abs? Ted Stroehmann: Yeah, sure, 8-Minute Abs.... [Read More]

» Also How Marketers Really Think... from LandingTheDeal
Seth Godin reminds us of a good example of how marketers really think. Hilarious. Want another great example of today's marketing mindset? I give you a 2004 article in The Onion, a lampoon news magazine put out by really brainy... [Read More]

» How Marketers Really Think from Stepping Stones
I saw this on Seth Godin's Blog (which I highly recommend to everyone) and can only say that its amazing how often we see products that are created with similar thinking... Microsoft's Zune!? Hitchhiker: You heard of this thing, the [Read More]

» How Marketers Really Think from Stepping Stones
I saw this on Seth Godin's Blog (which I highly recommend to everyone) and can only say that its amazing how often we see products that are created with similar thinking... Microsoft's Zune!? Hitchhiker: You heard of this thing, the [Read More]

» It's Brie Time, Baby from Episteme - Belief. Knowledge. Wisdom.
Seth had a great post about How Marketers Really Think recently, where he quoted the entire "7 Minute Abs" scene from "There's Something About Mary".... [Read More]

« Polite fiction | Main | Did Google buy the network of networks? »