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All Marketers Tell Stories

Seth's most important book about the art of marketing

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Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

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Why the internet works (and doesn't) for your business. And vice versa.

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Permission Marketing

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

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small.is.the.new.big

Small is the New Big

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« The two sides | Main | The Zen of Venn »

The success of Wii

A long time ago, I posted about Nintendo's choice of a name for the Wii.

Others have noted that there's far less of a frenzy about the Wii than the new PlayStation. Sony is losing hundreds of dollars on every one they sell, supply is limited and, straight out of Jennifer Government, people are getting shot in the frenzy to buy the game.

And yet Nintendo hums along, with great reviews, plenty of supply and a long-term hit on their hands.

What's up?

All marketers make choices. And those choices need to be consistent. Nintendo is not trying to reach hard core gamers, and so they're consistently building a process that will lead to long-term success. Just as the Gameboy was disrespected for its technical shortcomings (but sold and sold and sold for a decade) the Wii is following a similar path. Just because it's not a product for the loudest, most devout fans of gaming doesn't mean it's not a brilliant product.

It still has a dumb name, though.

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« The two sides | Main | The Zen of Venn »