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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« When symbols become invisible | Main | Until it becomes routine »

This must be hard

The reason it must be hard is that so few people do it.

"How was your dinner last night?"

Follow up. Not follow up to sell something, just to know. Just to ask. Just to set things right if they were wrong.

The fancy restaurant knows my phone number. Why not have the owner call me the next day just to ask?

The doctor knows my number. Why not call a week later to see how that broken arm is mending?

The accountant knows my number. Why not check in to see if the taxes went out the door okay?

If you really want to generate those referrals, don't ask for a referral, ask if everything was great. Offer to help. Do it in a gentle way, with no strings, no additional addons, no sales pitch. If you really and truly care, why not ask? Not a form, not a survey. Just one caring person, asking. Not that hard, actually.

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Listed below are links to weblogs that reference This must be hard:

» http://edwardbordi.typepad.com/uss/2006/11/seth_youre_righ.html from Ultimate Sponsoring System
Seth, you’re right. It’s not that hard. I guess excuses are easier. “I can’t.” “I don’t have the time.” “I don’t want to.” People respond to people who stand for truth and sincerity – not just ads, offers and autoresponders. [Read More]

» How Ya Doin'?? from Your Life. Organized. Motivational Speaker
If you know me personally, you know I'm a relationship person. I can't help it... it's just what I do. So for a long time, I've been sending my past clients and prospects little notes (via email mostly) or leaving short voicemail messages just to say H... [Read More]

» The Follow-up from Clearing Up The Confusion
I love reading Seth Godin's blog. I'm always finding things there which lead me to changes of viewpoint. In one of his recent missives he talks about the seemingly difficult act of following up with... [Read More]

» What Could we do Better? from Curious Cat Management Improvement Blog
At the Hunter Conference, years ago, a speaker (I forget who) talked about how to get useful feedback. He discussed how asking how is everything normally will get the response: fine (which is often that is exactly what the ... [Read More]

» Qualitative, Intuitive Thinkers vs Quantitative, Data-Based Thinkers: How Not to Make Each Other Crazy from Successful Blog
It was a chain of thoughts this morning, that started with a post at Seths blog. I so agree with what he said, but I should warn you, this post is not about his content. His post title got me thinking about the ways that people think. Seth... [Read More]

» Follow-Up With Your Customers from Marketing and Management Update
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» Follow-Up With Your Customers from Marketing and Management Update
If youre interested in finding new customers, you might want to start with the ones you already have. How many of your existing customers are repeat customers? Of the ones who are not, WHY NOT? If you dont know the answer, its prob... [Read More]

» It really makes a difference from Solopreneurial Tendencies
Seth Godin posted a piece today that really struck a chord with me this morning about following up with customers. Not just following up in hot pursuit of another transaction, but following up because you really care. [Read More]

» Seth's Blog: This must be hard from Total Success Coach
Link: Seth's Blog: This must be hard. It isn't hard we just need to do it, thanks for the reminder. [Read More]

» Real interest in your customers from Andrew Timberlake's Blog
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» The Beginning of a Beautiful Friendship from Mary's Blog
Louie, I think this is the beginning of a beautiful friendship. Humphrey Bogart as Rick in Casablanca. Now, if an American nightclub owner can say this to a Vichy policeman surely we can do the same with our own cust... [Read More]

» Why Businesses Should Ask For Feedback from Your Customers Matter...Don't They?
Seth Godin’s recent post “This Must Be Hard” hit a nerve with me today. It’s a brief but important post about asking your customers for feedback. Don’t overlook the subtle point he makes about “one caring person just asking”. This [Read More]

» No Strings Attached from *Star In The Margin
There's no better way to earn trust than to show someone you care...with no strings attached. As Seth points out, following-up with your customer is hard, especially when there's no agenda like selling some more, or asking for a referral. Calling someo... [Read More]

» Seth's Blog: This must be hard from Total Success Coach
Link: Seth's Blog: This must be hard. It isn't hard we just need to do it, thanks for the reminder. In this post Seth Godin the new age thinker discusses some of the things that we can all do to [Read More]

» this response didn't make me feel valued from turnLEFT
On 12/07/06, I submitted an inquiry through Bionaire's website to ask where I could purchase their model BH3930 heater. The response they sent me today wasn't very helpful, but the lack of useful information isn't want caused me to shake... [Read More]

» Asking for Feedback Must Be Hard from CRM Mastery E-Journal
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» this response didn't make me feel valued from Turn Left
On 12/07/06, I submitted an inquiry through Bionaire's website to ask where I could purchase their model BH3930 heater. The response they sent me today wasn't very helpful, but the lack of useful information isn't want caused me to shake... [Read More]

» How did that go? from A bit of this and a bit of that
One of the things that always impresses me when I attend a Microsoft conference is how important it is for them to solicit feedback from their audience. They even go as far as offering prizes and other incentives for people to submit their feedback for... [Read More]

« When symbols become invisible | Main | Until it becomes routine »