Until it becomes routine
I got a lot of mail about my post about followup.
Isn't it just a survey?
This is hardly permission marketing!
I feel used.
Of course you do. Because the people calling you are doing it because they have to. Because it's their job. A calculated effort to get more business out of you.
That's the opposite of what I meant.
I meant a call from someone who actually cared, who had the power to change things, to offer more. A call about you, not them.
If you can't do that, then I agree, don't bother.