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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Coloring inside the lines | Main | Getting from here to there »

Will it blend

 

[UPDATE: You'll find my favorite WILL IT BLEND video by clicking here.

The magic of the Internet is this... more people end up (via Google) on this blog post than any other of my 2,000 plus posts. That's because "will it blend" is a popular google search term and this post managed to make the front page. If you are possibly (though it's unlikely) interested in my riffs on marketing--which is how I discovered the videos so early--feel free to click on the archives to the left. Thanks for visiting.]

Michael sends us this YouTube ad.

This is exactly the sort of thing we've been expecting. If it's worth watching, people will watch it.

PS my friend Michael Cader gave me one of these blenders. They rock.

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Listed below are links to weblogs that reference Will it blend:

» Deep transformation of advertising from alex on Business Quests
It's just amazing to see how sites like YouTube, Revver and DailyMotion are being used to disseminate commercial or political communications. This is a very deep transformation of marketing resulting from: the massive penetration of broadband connectiv... [Read More]

» What more do you want? from Open House
Found this ad on YouTube (actually Seth Godin wrote about it on his blog) and it doesn't get much simpler or more effective than this. Seth makes a decent point - you can advertise anything you want and if it's [Read More]

» Good Use Of Video Marketing from Jeff's Online Marketing Thoughts
There is a set of videos on YouTube from Blendtec who make an industrial strength Total Blender. They put their blender to the test with things like blending a rake handle or turning marbles to dust. Seth Godin talked about [Read More]

» Why future of marketing isn't advertising, it's product development from Kareem Mayan's Links
http://www.noahbrier.com/archives/2006/10/baking_marketing_into_products.php... [Read More]

» Will It Blend? - Coke Chicken = Cochicken from Books Covered by Tobias
Via Seth Godin: the future of marketing. If you need a blender, I would recommend this one. Cool. [Read More]

» Veddy Interesting from ==================== adam jusko's bessed blog
A few things that I liked today For as great as Southwest can be, do they need to be so obvious about ranking passengers based on their punctuality? Via Seth Godin, what would it look like if you put marbles in a blender? It appears the See Clea... [Read More]

» we need one of these from innocent drinks
Might come in useful in the kitchen. from Seth Godin's blog [Read More]

» Why mistakes work better than everything except video from thinks
A couple of days ago I was working on a draft posting about the power of online video in e-commerce and hit publish by mistake, well in advance of having anything to actually say on that matter. I quickly unpublished said post, only to have my mistak... [Read More]

» Will it blend? from We Like It Raw - Raw Food Lifestyle Guide
Great video campaign by BlendTec. Thanks to Heidi Justin Seth for the link. Our buddy and WLIR member Neel has this blender and he swears by it! I personally have only used a VitaMix. Price wise, they both range [Read More]

» OMG SWEET LOL from bobfet1.com
via Seth Godin, finally a company that really knows how to use viral marketing on the internet! Next time I buy a blender, you bet your ass its gonna be a Blendtec! ... [Read More]

» The number 1 way to create viral marketing from Ben Rowe's Blog
Is to create a product (or service) thats actually worthy of going viral. Blendtec are the latest whiz-kids to work this out. Their product is a blender that blends anything (Youll see). Blendtec posted their Will it Blend?... [Read More]

« Coloring inside the lines | Main | Getting from here to there »