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« The future of web media buying (and building) | Blog Home | Stop Vomiting »

34 years later, what's new?

Robin points us to a McDonald's training video from 1972. The first thing you'll notice is the slow pacing (things have changed) but the message seems awfully timeless. It's clear that a motivational video is not the solution--if it were, our service problems would be long gone.

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