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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Embracing the naive prospect | Main | Another seminar »

Here comes the Long Tail of Reddit (and Digg...)

It had to happen, and it's happening all at once.

Several sites (a few links at end of the post) are launching very focused, very vertical Digg-like features. My favorite is probably Squidoo (of course) because we've been working on it for a few months and I think you'll like some of the features.

As you know, making the front page of Reddit is worth three bucketfulls of clicks. The thing is, there's only one front page. Even as these sites split into multiple front pages (Digg now has seven front pages), there's never going to be enough front pages to satisfy everyone. The irony is that Chris Anderson (author of the Long Tail) is at Wired, new owner of Reddit...

Digg and Reddit are groundbreaking and they are not going away. The power of the audience they aggregate is huge--putting all those seekers in one place makes it irresistible.

Now, though, instead of aggregating to one much seen page, Squidoo now permits you to build your own list (and syndicate it), on whatever topic you can imagine.

Examples I built by using some lists I found around the web:
Fred Wilson's Top 10 Albums of 2006
Which Broadway Show?
Doc Searls' Top Blogs
Seth Godin's List of Books About Spreading Ideas

Here are some that are better than mine:

Videogames for toddlers, John Williams soundtracks, sci-fi movies and essentials. So what's missing? Stuff that's focused on current affairs within a field. The best posts on architecture, for example.

Like Digg and Reddit, you can add your own entries to (some of) the lists, and the lists change in real time. You can also syndicate them, posting the sharable ones on your blog or your website.

What this means is that there's a new group of sites coming along, sites that reward people for being curators.

Addressing one of the issues I had been fretting about, each list has a human editor and each list has a doorman--if the person building a list desires, she can screen what's posted to maintain list quality.

PlugIM is doing something Reddit-like with news about web marketing.

Stumbleupon just did it with videos (sort of)

and Wikia is using a less elegant voting mechanism to highlight the best posts or entire wikis.

Bet you money there will be more soon!

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Listed below are links to weblogs that reference Here comes the Long Tail of Reddit (and Digg...):

» Make your own Digg lists with Plexo from Citizen Media Watch
Plexo is a cool tool by Squidoo - a site where you can make personal recommendations and share knowledge on different subjects - that lets you create your own Digg-style lists and lets your visitors give the different items points. Squidoo founder Seth... [Read More]

» You are the person of the year! from David Report blog
According to the cover story of the latest issue of TIME Magazine YOU are the person of the year. And to visualise it they put a mirror on the front page. The motivation is that the social web made a major break-through with reader content based site... [Read More]

« Embracing the naive prospect | Main | Another seminar »