Don't Miss a Thing
Free Updates by Email

Enter your email address


preview  |  powered by FeedBlitz

RSS Feeds

Share |

Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google


WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« The 5 pump chai | Main | Under New Management »

I have no explanation

Here's a link to the ingredients of Kraft Guacomole.

WATER, PARTIALLY HYDROGENATED COCONUT AND SOYBEAN OIL, CORN SYRUP, WHEY PROTEIN CONCENTRATE (FROM MILK), FOOD STARCH MODIFIED, CONTAINS LESS THAN 2% OF POTATOES, SALT, AVOCADO, DEFATTED SOY FLOUR, MONOSODIUM GLUTAMATE, TOMATOES, SODIUM CASEINATE, VINEGAR, LACTIC ACID, ONIONS, PARTIALLY HYDROGENATED SOYBEAN OIL, GELATIN, XANTHAN GUM, CAROB BEAN GUM, MONO- AND DIGLYCERIDES, SPICE, WITH SODIUM BENZOATE AND POTASSIUM SORBATE AS PRESERVATIVES, GARLIC, SODIUM PHOSPHATE, CITRIC ACID, YELLOW 6, YELLOW 5, ARTIFICIAL FLAVOR, BLUE 1, ARTIFICIAL COLOR.

 
As you can see from this list of the ingredients in order of quantity, avocado is the ninth ingredient by weight, coming in at less than 2%, less, in fact, than the salt.

I think I understand why the folks at Kraft prefer to use modified food starch instead of avocados (cheaper, easier to source, keeps better) but what I don't understand is why people buy it more than once.

In fact, over time, a generation grows up thinking this is the 'regular kind' and wrinkling its nose at the chunky, irregular original kind.

How did we get programmed this way? Is it an inevitable part of the human condition to prefer things that are bland, preprocessed and not so good for us? Or did we market ourself into this corner?

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e200d834620f9769e2

Listed below are links to weblogs that reference I have no explanation:

» Choose Your Guacomole! from Manage To Change
Today Seth Godin wrote about the ingredients in Kraft Guacomole. He reprinted the ingredients on his blog. “As you can see from this list of the ingredients in order of quantity, avocado is the ninth ingredient by weight, coming in [Read More]

» Links I Clicked This Week from steve-olson.com
I’m stealing an idea from Will at clicked.msnbc.msn.com. Each weekend I’m going to link to some of the stuff I’ve been reading this week adding a few comments. I have no explanation at Seth’s Blog. He gave me insight into why I like instant ma... [Read More]

» What Guacamole Has to Do With Coffee from Aldo Coffee Company
Today, Seth Godin wonders why anyone would buy Kraft guacamole a second time.I think I understand why the folks at Kraft prefer to use modified food starch instead of avocados (cheaper, easier to source, keeps better) but what I don't [Read More]

» Seth's Blog: I have no explanation from Organized Chaos
Link: Seth's Blog: I have no explanation. We marketed ourselves into this corner - it's part of the process that is called different names: demand creation, needs fulfillment, consumer core desires, the button, the whammo... Marketing and society are in [Read More]

» Comfort Food 9: Real guacamole! from At Random
Seth Godin ranted about Kraft Gaucamole on his blog yesterday, specifically about the list of ingredients that has real avocado comprising less than 2% of the whole, and even less than the salt content! I couldnt agree more - in fact, it is prob... [Read More]

» Guacomole... well, sort of from We Like It Raw
From the mastermind idea man, Seth Godin: I have no explanation Here's a link to the ingredients of Kraft Guacomole. WATER, PARTIALLY HYDROGENATED COCONUT AND SOYBEAN OIL, CORN SYRUP, WHEY PROTEIN CONCENTRATE (FROM MILK), FOOD STARCH MODIFIED, CONTAINS... [Read More]

» Today's Stuff and What's in your Dip? from Blog
Today's Stuff Create The Change Thought of the Day"Ch [Read More]

« The 5 pump chai | Main | Under New Management »