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SETH'S BOOKS

Seth Godin has written 18 bestsellers that have been translated into 35 languages

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or click on a title below to see the list

alt.mba

altMBA

An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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« Free one-pager for non profits (org2.0) | Main | Badmouthing the competition »

I'd be a lousy pilot

Sitting behind the pilot on a tiny plane today, I was reminded how important, difficult and tedious this job is.

Pilots have to get it right every time. They have to follow a myriad of procedures. They must be calm and focused and consistent, and yes, boring. No one wants to notice the pilot.

Good pilots probably do very well in job interviews--and not just for pilot jobs. They have many of the traits that hiring managers look for. They follow instructions with an eye on detail. They don't fail (if they did, they probably wouldn't be at the interview). They show up on time.

I'm grateful there are pilots. I'm also glad I'm not one.

Here's the thing: I think (outside of the airline business, of course) that our need for pilots is diminishing, and rapidly. I think the value add of a person who carefully follows instructions and procedures keeps going down. I think the fact that pilots would do well in a job interview at your organization means your organization probably should change the way interviews get done.

We don't need pilots. We need instigators and navigators, rabble rousers and innovators. People who can't follow a checklist to save their life, but invent the future every day.

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Listed below are links to weblogs that reference I'd be a lousy pilot:

» We dont need pilots from Pedro's Spot
Seth reminds us that modern companies (not airline companies, companies in general) need pilots less than ever. Companies need instigators and navigators, rabble rousers and innovators, he says. I couldnt agree more. To have that k... [Read More]

» Lousy pilots dont lead organizations from Noah Campbell
I think Seth missed the point about pilots. The airplane can land itself and the computer makes the decisions on how to reach the destination on time with the lowest cost. The pilot is the last resort before total system failure and mandated by the F... [Read More]

» Seth's Blog from Retail's not for everyone
Good pilots probably do very well in job interviews--and not just for pilot jobs. They have many of the traits that hiring managers look for. They follow instructions with an eye on detail. They don't fail (if they did, they probably wouldn't be at the... [Read More]

» Six Ways to Make Your Corporate Video Pop! from Thomas R. Clifford
Seth Godin's new post reminded me of how to think about your corporate... [Read More]

» Do we need pilots? Yep. from Vy Blog
Seth Godin says the need for pilots is diminishing. He's using it as a metaphor for business -- that is, we don't need more people who look at a prescribed map, follow procedure precisely, and guide you to a destination. [Read More]

» Do we need pilots, or not? from Business Rules use-cases and other stuff
Seth blogs about the diminishing needs of pilots in running airlines, and uses it as a metaphor for running businesses, with the conclusion that pilots are on the way to becoming extinct. Here is the rejoinder to the post from a different site Anyway... [Read More]

» In Defense of the Pilot from Erik Mazzone's Blog
Seth Godin has a thought-provoking article at his blog called “I’d Be a Lousy Pilot.” The point of the article is to say that airplane pilots exemplify a certain kind of personality type: detail-oriented, rule-abiding, long on follow through an... [Read More]

» Lets hear it for the rabble rousers! from The "A-Ha!" Blog
Its so darn cliche to like Seth Godin, but darnit, I do. Mostly because he often delivers soundbites that keep me alive, make me feel like all the hard work is worth it, and suggest Im NOT crazy that theres more to success ... [Read More]

» Chaos or Control? from the eighth day
No, this is not a reflection on Get Smart... I was reading The Forgotten Ways, and was taken by this reflection... Seth Godin, marketing guru and generally creative dude, posted this blog recently…. Sitting behind the pilot on a tiny... [Read More]

» Do Leaders Have to Follow all the Rules? from Pennsylvania Employment Law Blog
Bob Rosner posed this question at the height of the controversy surrounding Paul Wolfowitz, the then president of the World Bank, when Mr. Wolfowitz engaged in workplace favoritism to the benefit his girl friend. Mr. Rosner concluded that in the... [Read More]

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