Don't Miss a Thing
Free Updates by Email

Enter your email address


preview  |  powered by FeedBlitz

RSS Feeds

Share |

Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google


WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« November 2006 | Main | January 2007 »

How to be a millionaire

First step, make a million dollars.

Is purple necessary? Shariq wonders why so many big, successful, profitable companies (Dell, Wal-Mart, Accenture) are boring. Doesn't it contradict so many of the pundits who say we need to be remarkable, small, excellent, etc?

It's pretty compelling logic--look at superbig, superprofitable companies, do what they do and boom, you'll be successful.

There are two problems. The first is that they already did what you are setting out to do. So copying them doesn't give anyone a reason to switch. Filling a filled niche is incredibly difficult and doing it without something to give you a significant edge doesn't work.

The second problem is that long ago, every one of these companies you'd like to emulate was remarkable. Dell, for example, wasn't boring when they invented so many of the tactics that remade the industry. Wal-Mart faced down skeptics for decades.

Bottom line: growth, if it's growth you're after, doesn't come from acting like you are already the dominant force in the market, able to deliver average products for average customers. Growth always comes from the edges.

It's so easy

Cvs I think the reason we get so upset at astounding examples of bad customer service (at least that's what my email seems to demonstrate) is that most of us have given great customer service and realized that most of the time it's not only fairly easy, it's actually quite rewarding.

The Jesuits say, "what we give to the poor is what we take with us when we die." I wonder if the service we get in life is directly related to the service we give? (Thanks to Craig for the photo--yes, it was a personal call.)

What to read now/next

Incorrectly called the z-list, here's an everexpanding list of blogs that's moving its way around the Net. Worth a look! There is no A list, so there can't be a Z list. There's just good blogs.The idea is to add your blog, a few others perhaps, and then post. I haven't visited them all, but I want to, and will: [update: the plexo is getting a lot of votes... feel free to add whatever blog you think might be of interest.]

BrandSizzle
bizsolutionsplus
Customers Rock!
Being Peter Kim
Andy Nulman
Billions With Zero  Knowledge
Working at Home  on the Internet
MapleLeaf  2.0
Darren  Barefoot
Two Hat Marketing

The Engaging Brand
The Branding Blog
CrapHammer
Golden Practices
Viaspire
Tell Ten Friends
Flooring the Consumer
Kinetic Ideas
Unconventional Thinking
Buzzoodle
Conversation Agent
The Copywriting  Maven
Hee-Haw  Marketing
Scott Burkett’s Pothole  on the Infobahn
Multi-Cult Classics
Logic + Emotion
Branding &  Marketing
Carpe  Factum
Steve’s 2  Cents
Simplicity
Popcorn n  Roses
On Influence &  Automation
Servant of  Chaos
converstations
eSoup
Make it  Great!
Presentation Zen
Dmitry Linkov
aialone
Urban Jacksonville
John Wagner
Nick Rice
CKs  Blog
Design  Sojourn
Frozen  Puck
The  Sartorialist
Small  Surfaces
Africa Unchained
Perspective
gDiapers
Marketing Nirvana
Bob  Sutton
¡Hola! Oi!  Hi!
Shut Up and  Drink the Kool-Aid!
Women, Art,  Life: Weaving It All Together
Community Guy
Social Media on the  fly
Jeremy Latham’s  Blog
SMogger Social Media  Blog
Masey.com
37 Days

A Clear Eye
Alex Halavais
Blog Brothers
Brand Autopsy

Brand Soul
Creating  Passionate Users
Crossroads  Dispatches
Doc Searls
Drawn

eHub
FAST Company
gapingvoid
gillianic tendencies
Good Experience
Hitchhikers Guide to the Blogosphere
Hobopoet
How to Save the World
Josh Hallett
Joy of Six
Learned on Women
Listics
Make it Great
my topography
New Charm School
Occupational  Adventure
Orbit Now
Pause
PureLand Mountain
Seth Godin
Simplicity
Songs of Experience
Talking  Story
Time Goes By
Tom Peters

Tomorrow Today
WonderBranding
World Changing
Tertiary Education
Joyful Jubilant Learning

Creative Think
8wishes
Movie Marketing  Madness
Blog Till You  Drop!
Get  Shouty!
One Reader at a  Time
100 Bloggers
Critical Fluff
The New PR
Own Your Brand!
OTOInsights
bizandbuzz
Work, in Plain English
Buzz Canuck
New  Millenium PR
Pardon My  French
The Instigator  Blog
AENDirect
Diva  Marketing
Marketing  Hipster
The Marketing  Minute
Funny  Business
The Frager  Factor
Mindblob
OrbitNow!
Open The Dialogue
Word Sell
Note to CMO:
That’s Great  Marketing!
Shotgun  Marketing Blog

PS I've turned this into a plexo. Add yours there. And vote.

Your favorite posts of 2006

plex1825

Anyone can add this feature to a blog. Takes about five minutes (except for the unhappy job of eliminating the hundreds of posts that didn't make the cut). Please go ahead and expand the list and then vote your favorites up and the losers down. Thanks.

The latest graffiti

BubblePLY lets anyone put little talk bubbles on other people's YouTube videos. Sort of a second generation of me-video.

The examples on their site aren't so good, but no doubt the artistz out there will have a good time pushing this envelope.

Sneetchcraft

Check out this spectacularly detailed expose of a brand of chocolate that costs more than $2,000 a pound. Where else but Texas? What's Noka Worth? (Part 10).

Price is always part of the marketing story... always. When the price can't be held up as authentic, things start to fall apart. Consumers, even those that aren't wealthy, regularly pay 10 times or a hundred times more than they need to for some items, largely because of the story. And we justify that expense with some very complicated internal lies. But sooner or later the stories just don't hold up.

Thanks, Andy.

The Career Manifesto

From Michael via Hugh at gapingvoid. Excerpts:

1. Unless you're working in a coal mine, an emergency ward, or their equivalent, spare us the sad stories about your tough job. The biggest risk most of us face in the course of a day is a paper cut.

4. Although your title may be the same, the job that you were hired to do three years ago is probably not the job you have now. When you are just coasting and not thinking several steps ahead of your responsibilities, you are in dinosaur territory and a meteor is coming.

6. Your technical skills may impress the other geeks, but if you can't get along with your co-workers, you're a litigation breeder. Don't be surprised if management regards you as an expensive risk.

8. Don't believe what the organization says it does. Its practices are its real policies. Study what is rewarded and what is punished and you'll have a better clue as to what's going on.

10.If you plan on showing them what you're capable of only after you get promoted, you need to reverse your thinking.

Three follow ups

From Nicolas: ModernCaptcha - when captcha meets usability.

And I recently posted on Whale Season, which I bought. It's very funny and very good. If you're a Carl Hiassen fan, go for it.

And The Houdini Solution is a new book from a new author and quite thought-provoking. Recommended.

Have a nice Festivus... enjoy yourself.

Top Two Best Times to Invest in Good Copy

Badsonyad Time 1: When you're going to spend more than $100,000 on a newspaper ad, it's probably worth spending a few hundred bucks to write a good one.

In case you're having trouble reading the small white print against the faded blue background, here's an excerpt, "It’s time to truly experience high definition. It’s time to finally understand what 1080p really means. The Blu-ray® Disc way. The Sony Way." I won't even try to decode the headline.

Time 2: When you are only spending $50 on a Google AdWord or $100 on a direct mail campaign, if it works, it'll pay for itself. And then you can buy more.

Either way, copy pays.

The story always matters

Fairtrade I got a soccer ball in the mail today. I don't know from soccer, but as far as I can tell, it's just like any other soccer ball.

Except it's not.

It's not... because it's from Fair Trade Sports. They only use adult labor (which shouldn't even be necessary to say) and they donate after-tax profits to kids' charities.

Does it change the way you play soccer? Probably more than you know. Does it change the way the balls get sold? Of course.

A commodity is only a commodity if you treat it as one.

« November 2006 | Main | January 2007 »