Stopping, not starting.
Helene points out that Google is shutting down Google Answers.
My first response was "oh no!! I love Google Answers... I use it all the time. It's amazing! I'll miss it."
And my second was to think about this as the obvious side effect of being in the fashion business.
If you're going to launch stuff, and launch it often, then you must clean house. Even though Google Answers is a great idea (hint, someone should recruit all their brilliant researchers), it's not a great enough idea to hit Google's numbers. So kill it.
Ignore people like me who scream and yell about how much they love it and how much potential there is. Just kill it. That's what fashion companies do.