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altmba

SETH'S BOOKS

Seth Godin has written 18 bestsellers that have been translated into 35 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

alt.mba

altMBA

An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.

ONLINE:

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Stopping, not starting.

Helene points out that Google is shutting down Google Answers.

My first response was "oh no!! I love Google Answers... I use it all the time. It's amazing! I'll miss it."

And my second was to think about this as the obvious side effect of being in the fashion business.

If you're going to launch stuff, and launch it often, then you must clean house. Even though Google Answers is a great idea (hint, someone should recruit all their brilliant researchers), it's not a great enough idea to hit Google's numbers. So kill it.

Ignore people like me who scream and yell about how much they love it and how much potential there is. Just kill it. That's what fashion companies do.

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Listed below are links to weblogs that reference Stopping, not starting.:

» Adeus Google Answers from BIT - Business IT
As mentioned by Google and then by Seth Google Answers has stopped accepting any new questions and, by the end of the year, will stop accepting even new answers. But why? They dont tell. Is it because it wasnt profitable? Its likel... [Read More]

» Start Quickly and Shut-Down Even Quicker - Finish First! from D. Brown Online - Project Management Productivity & Construction Operations
Perfect advice this morning from Seth Godin regarding the shutting down of an under-performing business unit. Almost every serious mistake I have made has been due to lack of speed when shutting something down. It is easy to fall into... [Read More]

» Creating your latest line from Rogue Is The New Black
How will your 2007 line differ from your 2006 line? Seth Godin points out the obvious, that you must clean house. That is, you must get rid of the old to bring in the new. Its an obvious point, especially in the fashion industry. F... [Read More]

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