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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Commercializing Captcha | Main | I have no explanation »

The 5 pump chai

That's what the guy in front of me at Starbucks had. "No water," he added. I don't even know what a 5 pump chai with no water is...

The next guy had a latte, 120.

I think that's degrees.

There's no longer 19,000 different beverages at Starbucks. There may be several million if you count outliers like these.

And why does it matter? Surely we could agree on, say, 1,000 different options that would be enough.

Nope. Never enough. Never enough because the selection is the equivalent of friendship, of recognition, of self worth. Having it your way is a power trip, and one that's well worth $4.

It's hard for me to imagine a business that couldn't offer the same to its best customers.

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Listed below are links to weblogs that reference The 5 pump chai:

» What Guacamole Has to Do With Coffee from Aldo Coffee Company
Today, Seth Godin wonders why anyone would buy Kraft guacamole a second time. It's a good question. Many people do appear to program themselves into believing that guacamole should be creamy and smooth instead of chunky, that Italian bread should [Read More]

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» Cup Couture from My Life with Starbucks Coffee
Ok, so I do love Starbucks! I think we all know that. But what I found today has made for an even deeper, more meaningful love for Starbucks coffee than I could have ever imagined. Check these out! These are so cool, I can hardly wait to go a... [Read More]

» Where Starbucks Went Wrong from Erik Mazzone's Blog
The Starbucks S.O.P. of customizing any drink is misguided. Too much choice rots your brain and your soul. Seth Godin posted an interesting article on his blog about the dizzying array of drink choices available at Starbucks. Seth conjectures that, w... [Read More]

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